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Senior Marketing Manager, B2B (@Hybrid, Bellevue)

Bellevue, Hybrid

OfferUp Business is a leading platform designed to help small businesses thrive by providing an innovative and user-friendly marketplace. We are dedicated to empowering businesses to buy and sell efficiently, fostering growth and community engagement.

About the role:

OfferUp Business is seeking a highly skilled and motivated Senior B2B Marketing Manager to join our dynamic team. The ideal candidate will have a strong background in demand generation, content marketing, email marketing, and cross-team collaboration. This role is critical in driving our B2B marketing strategies, enhancing brand awareness, and generating high-quality leads to support our growth objectives.

What we love about this role: 

  • Demand Generation:
    • Develop and execute comprehensive demand generation strategies to drive lead acquisition and conversion.
    • Design and manage multi-channel campaigns, including PPC, social media advertising, and display advertising.
    • Monitor and optimize campaigns to improve performance, ensuring alignment with sales goals and ROI targets.
  • Content Marketing:
    • Create and manage a robust content marketing strategy that aligns with the company’s business objectives and audience needs.
    • Oversee the production of high-quality content, including blog posts, whitepapers, case studies, infographics, and videos.
    • Collaborate with internal teams and external partners to ensure content is engaging, relevant, and optimized for SEO.
  • Email Marketing:
    • Develop and implement targeted email marketing campaigns to nurture leads and drive customer engagement.
    • Segment email lists based on various criteria to deliver personalized and relevant content to different audience segments.
    • Track and analyze email campaign performance, making data-driven adjustments to improve open rates, click-through rates, and conversions.
  • Cross-Team Collaboration:
    • Work closely with sales, product, and customer success teams to ensure alignment and support of overall business goals.
    • Facilitate communication and collaboration between marketing and other departments to drive cohesive strategies and initiatives.
    • Lead cross-functional projects to improve customer experience and maximize marketing impact.
  • General Marketing Management:
    • Analyze market trends, competitor activities, and customer insights to inform marketing strategies and tactics.
    • Manage marketing budgets, ensuring effective allocation of resources to maximize impact and efficiency.

You'll thrive in this role if you have: 

  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • Minimum of 5-7 years of experience in B2B marketing, with a focus on demand generation, content marketing, email marketing, and cross-team collaboration.
  • Proven track record of developing and executing successful demand generation and content marketing strategies.
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and marketing automation platforms.
  • Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Experience with Salesforce, Pardot, and Google Analytics is a plus.

Compensation Range: $125,000-$150,000

OfferUp offers a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Individual salaries within our ranges are determined through a variety of factors, including but not limited to education, experience, knowledge, skills, and geography. All roles will receive equity in OfferUp as part of their compensation, the amount of equity varying depending on the individual’s level and experience.

Benefits: In addition to our compensation package, this role is eligible to enroll in health insurance, healthcare savings, and spending accounts, retirement savings benefits (401(k) plan with match), basic and voluntary life insurance, disability benefits, and paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays. In regard to vacation time, OfferUp has a flexible vacation policy, and, in general, full-time, exempt employees will be expected to take 3-5 weeks (15-30 days) of pre-planned vacation time per year. Vacation needs are flexible and will naturally vary from year to year based on individual circumstances and business needs. In regard to sick time, all full-time employees (exempt and non-exempt) will be granted 12 days (96 hours) of sick time per year (pro-rated if the start date is other than January 1). Your recruiter can share more details about specific benefits during the interview process.

 

About OfferUp:

OfferUp is the largest mobile marketplace for local buyers and sellers in the U.S. We are changing the way people buy and sell in their communities by providing a uniquely simple and trusted experience on our iOS and Android apps. Our goal is to be the platform of choice for local commerce by connecting buyers and sellers through an interface that makes selling an item as easy as snapping a picture from a mobile device. OfferUp was founded in 2011 and has grown to serve local markets across the U.S. with more than 1 in 5 adults using OfferUp in 2022.

More About OfferUp At a Glance

  • Top 10 Shopping app in the App Store and Google Play Store for three years
  • 15%+ of adults in several markets use OfferUp every month (LA, Miami, Phoenix, Seattle, Las Vegas, Riverside, Orlando)
  • OfferUp works directly with nearly 2000 US law enforcement agencies to build trust in local communities

OfferUp is changing the way people buy and sell locally, and we’ve built a dynamic team to do it. To learn more about what it’s like to work at OfferUp, check out our blog: https://blog.offerup.com

OfferUp provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, OfferUp complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

OfferUp expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of OfferUp’s employees to perform their job duties may result in discipline up to and including discharge.

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