Demand Generation & ABX Manager

About OfficeSpace: 

OfficeSpace is the AI workplace management platform that helps teams plan, connect, and perform in the modern workplace. As a performance-based, PE-backed company, we hire based on merit and a willingness to do what it takes to succeed long-term. You’re a great fit for the role if you’re entrepreneurial, passionate, motivated by building at light speed, and an Agentic AI early adopter. Our world-class teams operate in the US, Canada, and Costa Rica in a culture of trust, respect, growth, and impact.  

About the Role

You build pipeline where it matters most. As Demand Generation & ABX Manager, you own upmarket ABX strategy and execution—turning intent into meetings, SQLs, and enterprise pipeline. You work shoulder to shoulder with Growth, SDRs, and Sales in the Atlanta Hub to orchestrate high-impact programs across digital, field, partner, and executive experiences. You use AI to scale execution, sharpen targeting, and prove ROI.

What you’ll do:

• Own enterprise ABX strategy—from ICP definition to pipeline impact.

• Build tiered ABX plays (1:1, 1:few, 1:many) aligned to buying committees and deal motion.

• Define target account lists, coverage goals, and progression criteria.

• Configure and optimize 6sense segments, in-market thresholds, and alerts.

• Own the enterprise program mix—ABX field events, partner co-marketing, joint field programs, and executive experiences.

• Plan and execute events end to end: goals, budgets, landing pages, invites, onsite execution, lead capture, and follow-up.

• Partner with AEs and SDRs on executive experiences and multi-threaded outreach.

• Convert intent into MQLs, meetings, and SQLs through tight SDR alignment and fast follow-up.

• Build persona- and stage-based nurtures; test and optimize sequencing and cadence.

• Plan and optimize paid programs across LinkedIn, Google, and retargeting for target accounts.

• Use AI to scale personalization, testing, and demand execution across channels.

• Ship clear dashboards for SALs, SQLs, pipeline, tier progression, and event ROI.

• Govern attribution, UTMs, and budgets—then recommend spend by channel and tier.

• Create playbooks, briefs, and templates for repeatable execution.

• Train SDRs on plays, offers, and follow-up talk tracks.

• Partner with the SDR Team Lead on agentic inbound initiatives that accelerate conversion.

What You Bring:

• 5+ years of B2B demand generation or ABM/ABX experience, ideally in SaaS.

• Proven success building enterprise pipeline through coordinated ABX motions.

• Strong understanding of ICP segmentation, buying committees, and deal cycles.

• Hands-on experience with tools like HubSpot, Salesforce, 6sense, and paid media platforms.

• High fluency with AI tools to scale research, personalization, testing, and reporting.

• Analytical mindset—you track what matters and optimize for pipeline impact.

• Clear operator who thrives in cross-functional, fast-moving environments.

• Ownership mentality. You run programs end to end and stand behind the results.

Why OfficeSpace?

• High-Performance Culture: At OfficeSpace, we believe in the power of accountability, focus, and drive. Our A-Player team members work together to deliver measurable, meaningful results. We recognize and reward those who push boundaries and achieve excellence.
• Ownership and Accountability: We trust our employees to take full ownership of their roles, providing the autonomy to innovate and the support to succeed. We seek individuals who are self-motivated and thrive in an environment where they can drive impactful outcomes.
• Technology-Forward: As a company invested in cutting-edge technology, we integrate AI and other advanced solutions across our platform to enhance productivity, customer experience, and process efficiency. Our team members are excited by the potential of AI and proactively explore ways it can drive our success.
• Growth Mindset: Continuous learning and improvement are integral to our culture. We encourage our team to embrace challenges, seek knowledge, and develop both personally and professionally.
• Innovation and Agility: We foster a dynamic, fast-paced environment where fresh ideas and bold solutions are celebrated. We embrace change and thrive on turning challenges into opportunities, with a team that is agile, proactive, and resilient.
• Collaborative, Results-Driven Environment: We value purposeful collaboration that leads to shared success and stronger results. While our team members are independent, they recognize the value of working together to drive our mission forward.
• Competitive Benefits and Rewards: OfficeSpace offers comprehensive and competitive benefits packages globally, designed to support our team’s health, well-being, and financial security. We invest in our people so they can excel.
  
  OfficeSpace is committed to building and promoting a diverse workforce and celebrates the unique qualities that individuals of various backgrounds and experiences offer. We are committed to basing all employment-related decisions upon valid job-related factors without regard to race, color, sex (including pregnancy, sexual orientation, and gender identity), age, religion, national origin, genetic information, military status, veteran status, physical or mental disability, or any other status protected by law.