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VP, Engagement Strategy

New York, New York

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of Ogilvy’s capabilities and global talent—Ogilvy Health brings forth world-class creative solutions for its clients.

Over the past year alone, the Ogilvy network has been recognized with the following:

  • Global Agency Network of the Year (Ad Age)
  • Global Agency of the Year (Adweek)
  • One of the “Best Places to Work” for LGBTQ+ equality (Human Rights Campaign’s Corporate Equality Index)
  • Most Effective Agency Network (Effie Worldwide)
  • Agency Network of the Year (Clio Awards)
  • Network of the Year (One Show)
  • Global Network of the Year (LIA Awards)
  • Gartner Magic Quadrant Leader
  • Most Awarded Agency (Influencer Marketing Awards)
  • …and Ogilvy was the first agency network to secure the top rankings on both WARC’s Creative 100 and Effective 100 in consecutive years

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

VP, Engagement Strategy

About The Role

We are seeking a highly motivated and experienced VP of Engagement Strategy to lead the development and execution of innovative and effective engagement strategies for our healthcare clients. This role will be instrumental in driving brand growth and exceeding client expectations through data-driven insights and a deep understanding of the healthcare landscape.

What You’ll Do

  • Lead Engagement Strategy Development: Craft and oversee the development of comprehensive engagement strategies for assigned accounts, aligning with client objectives, brand strategy, and target audience needs.
  • Drive Innovation & Digital Expertise: Remain at the forefront of industry trends and emerging technologies, particularly in digital marketing, to develop cutting-edge engagement solutions.
  • Oversee Campaign Execution: Collaborate closely with internal creative, media, and account teams to ensure flawless execution of engagement strategies across all channels (digital, social media, CRM, etc.).
  • Data-Driven Approach: Utilize data analytics and market research to inform strategic recommendations, measure campaign effectiveness, and optimize for continuous improvement.
  • Client Relationship Management: Build and nurture strong relationships with clients, serving as a trusted advisor and strategic partner.
  • Team Leadership & Mentorship: Lead, motivate, and develop a team of engagement strategists, fostering a collaborative and high-performing environment.
  • New Business Development: Contribute to agency growth by participating in new business pitches and identifying organic growth opportunities within existing accounts.

What You’ll Need

  • 6+ years of experience in a strategic role within a healthcare advertising agency or similar environment.
  • Proven track record of developing and executing successful engagement strategies for pharmaceutical, biotech, or medical device brands.
  • Deep understanding of the healthcare industry, including regulatory considerations and patient journey mapping.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to effectively collaborate with internal teams and clients.
  • Passion for healthcare and a desire to make a positive impact on patient lives.
  • Capacity for rapid uptake on assigned therapeutic area(s).
  • Deep understanding of all common channels/tactics and curiosity to explore new ones.

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

#LI-SP

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Pay Range

$100,000 - $230,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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