Arabic Copywriter

About Memac Ogilvy

Memac Ogilvy is one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide WPP & Ogilvy network. It’s the only truly integrated comms network – with Consulting, Advertising- Brand & Content, PR, Experience & Health under 1 P&L and under single leadership. Memac Ogilvy is the most integrated modern creative and effective partner for client growth in MENA. We inspire brands and people to impact the world. We deliver on this by combining expert and new capabilities for modern marketing solutions, with solid project management expertise for agile and effective delivery as well as a thorough and passionate People agenda. The agency is the most awarded Middle Eastern agency in Cannes as well as a big winner at the local award show Lynx. It counts around 500 staff members.

About the Role  

We’re on the hunt for a talented Arabic Copywriter to join our creative team. As an Arabic Copywriter, you are responsible for taking their client's advertising brief’s and generating original copy ideas that grab the attention of the target audience. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. This may include creating straplines, slogans, body copy, jingles and scripts that accompany advertising visuals. Copywriters will work in close partnership with their Art Directors and have input to the visual elements as well. An Arabic Copywriter at Ogilvy will produce big picture advertising for big picture clients.

What You’ll Do 

• Remain up to date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc). 
• Actively seek inspiration from the external environment to influence creativity.
• Understand and appreciate nature and value their client’s brand. 
• Familiarize themselves with the product and competitor activities in the market.
• Discussing the client's core message and target audience.
• Generate lots of fresh, original ideas from a brief.
• Liaising with clients and interpreting their briefs.
• Working in accounting teams. 
• Developing creative ideas and concepts, often in partnership with the art director.
• Presenting ideas to colleagues and clients.
• Familiarizing themselves with their clients’ products and services, the target audience and their competitors’ activities.
• Writing clear, persuasive, original copy.
• Updating digital media with snappy, timely content. 
• Proofreading copy to check spelling and grammar.
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients.
• Overseeing campaigns through the production stage to completion.
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines 

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.