Freelance Social Media Account Manager

 

About Memac Ogilvy:

Memac Ogilvy is a leading marketing communications agency with a strong presence in the Middle East and North Africa. We are committed to delivering innovative and impactful solutions for our clients, helping them build strong brands and achieve their business objectives.

 

About the Role:

We are seeking a passionate and experienced Social Media Account Manager to join our dynamic team in Beirut. You will be responsible for managing the social media presence of a large, reputable client, developing and executing engaging strategies that drive brand awareness, engagement, and ultimately, business results. This role requires a strong understanding of the social media landscape, excellent communication skills, and a proven track record of success in managing social media accounts, preferably within an agency environment.

 

Responsibilities:

Client Management:

• Serve as the primary point of contact for the client, building strong relationships and fostering trust.
• Understand the client's business objectives, target audience, and competitive landscape.
• Present social media strategies, performance reports, and recommendations to the client in a clear and compelling manner.
• Manage client expectations and ensure timely and effective communication.

Strategy Development & Execution:

• Develop and implement comprehensive social media strategies aligned with the client's overall marketing goals.
• Conduct thorough audience research and identify key insights to inform content creation and targeting.
• Develop engaging and creative content calendars across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Oversee the creation of high-quality content, including text, images, videos, and interactive experiences.
• Manage social media budgets and ensure efficient allocation of resources.

Community Management & Engagement:

• Monitor social media channels for brand mentions, comments, and messages.
• Engage with the online community in a timely and professional manner, responding to inquiries and addressing concerns.
• Develop and execute community management strategies to foster brand loyalty and advocacy.
• Identify and engage with key influencers and thought leaders.

Performance Analysis & Reporting:

• Track and analyze social media performance metrics, including reach, engagement, website traffic, and conversions.
• Prepare regular performance reports for the client, highlighting key insights and recommendations for improvement.
• Utilize social listening tools to monitor brand sentiment and identify emerging trends.
• Stay up-to-date on the latest social media trends, best practices, and algorithm changes.

Team Collaboration:

• Collaborate with internal teams, including creative, to ensure integrated marketing campaigns.
• Provide guidance and mentorship to junior team members.
• Contribute to the development of new business proposals and presentations.

 

Qualifications:

• Minimum 3 years of experience in social media management, WITHIN an agency environment.
• Proven experience managing social media accounts for large, reputable brands.
• Strong analytical skills and ability to interpret data to inform decision-making.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Passion for social media and a desire to stay ahead of the curve.