Social Media Manager, Content & Strategy

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

We are seeking a highly creative, versatile, and strategic Social Media Manager, Content & Strategy to join our dynamic team. This role isn't just about managing platforms; it's about bringing innovative ideas to life and crafting compelling narratives that resonate deeply with our audiences.

You are a social media native who lives and breathes digital trends. You're a storyteller, a video editor, and a strategic thinker all rolled into one. You understand that each social platform is unique and requires bespoke content to truly capture attention and drive engagement. If you're passionate about transforming complex ideas into captivating, shareable content and thrive on the cutting edge of social media, we want to hear from you.

What You’ll Do 

• Develop and execute comprehensive, platform specific social media content strategies that align with our brand goals and messaging.
• Generate innovative, social first content ideas that are designed to perform organically and resonate with target audiences across various channels (e.g., TikTok, Instagram, LinkedIn, X, Facebook, YouTube, etc.).
• Produce and execute a wide range of social media content formats, including short form video (Reels, TikToks, Shorts), static graphics, carousels, Stories, and long-form posts.
• Plan, shoot (as needed), and expertly edit engaging video content specifically optimized for each social platform, ensuring high production value and trend relevance.
• Collaborate with graphic designers, videographers, and other stakeholders to produce made for social media content.
• Breakdown complex and technical concepts into clear, concise, and compelling "made for social" material that educates, entertains, and inspires action.
• Draft concise, engaging, and onbrand captions that capture attention, drive conversation, and encourage interaction.
• Continuously monitor and analyse emerging social media trends and platform updates, proactively incorporating them into our content strategy.
• Track, analyse, and report on social media performance metrics, using data-driven insights to optimise content strategies.

What You’ll Need  

• Proven experience (3-5 years) in a hands-on social media management, content creation with a strong focus on social first content development.
• An exceptional online portfolio demonstrating successful social-first campaigns, video editing skills, and creative content execution across diverse platforms is required.
• Deep proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut, DaVinci Resolve) and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Expert level understanding of current and emerging social media platforms and their unique content requirements (TikTok, Instagram Reels/Stories, LinkedIn, X, YouTube Shorts, etc.).
• Demonstrated ability to identify, interpret, and leverage social media trends to create timely and impactful content.
• The candidate must have very strong social copywriting skills for each platform.
• Ability to translate complex ideas into clear, engaging, and easily digestible content for a broad social audience
• Self motivated, proactive, and capable of managing multiple projects simultaneously in a fast-paced environment.
• Strong creative vision with an analytical mindset, able to use data to inform creative decisions.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.