(Midweight) Influence Creative Strategist
(Midweight) Influence Creative Strategist
Department: Influence
Location: London
Contact type: Initial 6-month Fixed Term Contract
Full Time/Part time: Full Time
Reporting into: Creative Strategy Lead
About Ogilvy:
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Molson Coors (owner of Madrí beer), Valeo Foods UK (owner of Kettle Chips and Rowse Honey), Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.
In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
The Role:
We are looking for a brilliant creative strategist who can generate award-winning campaign ideas and influencer marketing strategy that is rooted in culture and earns the right to be seen and talked about.
We need someone who is influence first, engrained in social culture and always on top of the latest channel formats and trends. You should be comfortable with both paid and earned ideas, and excited by the idea of working across a plethora of portfolios.
As part of the Influence offering at Ogilvy UK, you will bring insight, inspiration and creative energy to a broad range of high-profile corporate and consumer brands across both paid and earned.
You’ll be working primarily within the Influence team – so knowing how to earn attention is key – but earned-first experience and insight is increasingly relevant for all of Ogilvy’s mega businesses. From customer experience, behavioural science or advertising and branding – you’ll have plenty of shiny new toys to play with.
The mission of the Influence Creative Strategy team is ultimately to make the Influence output of the agency the best it can be, which can only happen with brilliant creative guidance, smart strategy and co-creation with our influencer talent. Projects range from brand positioning projects, launching new products with influencers and services, developing communications frameworks amongst many other things.
In our world, no day, nor brief, is the same, meaning an embracing of agility and efficiency are vital. You will know the importance of working collaboratively with other creatives to reach the best ideas, along with our specialist influence accounts team who deeply understand our clients’ needs. And of course, always bringing a natural curiosity for the many different ways customers interact with brands.
The Skillset:
We are looking for someone who is excited to build effective, award-winning paid and earned creative with influencers at the heart. You will be a strong ideas person, with a passion for the social space and intuitively understand what “good” influence creative looks like.
The Requirements:
Conceptual and Strategic Thinking: What have we been asked to do, what can we do, what should we do: Challenge assumptions & lead across disciplines so the entire picture makes sense.
- Deeply understand the role of influence across channel.
- Continuously look for opportunities to bring the outside in to allow for fresh thinking across the team.
- Identify the client problem and get beyond treating symptoms.
- Fully immersed in what a great solution would achieve and proactively consider how you would measure success.
- Help clients to understand the role for influence within their broader comms and marketing planning.
- Seen as integral member of the client team "the go to consult" for influence ideas.
Tapped into culture: Constantly finding inspiration in the social space: Trusted to identify the right tension or trend, for the right brand, at the right time.
- Be our cultural ear to the ground, bring new inspiration and research on trends, tribes, new innovations, and fresh new thinking within influencer marketing and beyond.
- Bring the best of external insight to sharpen briefs and identify compelling creative territories.
- Working knowledge of social strategies across influence and beyond, constantly up-to-date with platform changes.
- Identifying cultural tension points that are relevant for our brands to react to.
Ideation: Able to build award-winning, effective, influence-first creative: Act as an idea originator and proactively seeks to develop new ideas.
- Skilled at building earned-first and influence-first creative that drive results.
- Reliable idea originator; proactively seeking to develop new creative ideas with influence at the core or as an essential activation channel.
- Champion of influence ideas within the agency and with the client through their entire business.
- Has a wide breadth in tone of voice and can build a story that will translate to any media.
- Brings strong cultural knowledge and relevancy to their work and inspire the creative community.
- Develops proactive briefs and inspires client and agency on the potential of influence.
- Ensures channel/technology/audience thinking is baked into every creative strategy.
- Can articulate how an idea can influence all elements of client business rather than just comms.
Storytelling: Defining the idea, proving, communicating & selling it: Pioneer new ways of framing and selling and idea, consistently using compelling soundbites.
- Prolific and confident delivery of ideas.
- Can structure and lead a winning pitch with support from others, or whose addition to the pitch process would strengthen the response.
- Can hold senior level and company-wide presentations.
- A highly polished and compelling presenter in off the cuff and planned situations.
- Proven ability to cultivate strong and long-lasting client relationships, earning their trust and
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
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