
Influence Executive
About Ogilvy
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.
In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
The Role:
As an Influence Account Executive, you will play a crucial role in developing, managing, and executing both paid and seeding influencer marketing campaigns that cover a broad spectrum of Influencer work. You will be responsible for Influencer identification, executing Influencer campaigns that integrate into the overall Influencer strategy, including seeding, paid love and paid media campaigns. You will collaborate with your Senior Influencer Executives and Account Manager to deliver best-in-class paid and seeding campaigns for a leading beauty brand.
You will be responsible for identifying and nurturing client-appropriate talent opportunities and relationships with support from your Influencer Manager. Additionally, you will need to stay up-to-date and on top of cultural and social trends and customers' views and attitudes to ensure that our Influencer campaigns are relevant and effective.
Key Responsibilities:
• Develop, manage and execute Influencer marketing campaigns for clients across the business within a focus on beauty, lifestyle and fashion creators.
• Be responsible for day-to-day running of influencer campaigns, from identification, outreaching, negotiating and content management to overseeing seeding lists and reporting.
• Owning creation of Influencer briefs and Traackr campaigns.
• Ensuring Traackr is constantly up to date, being responsible for obtaining crucial reporting metrics per campaign.
• Identify and nurture client-appropriate talent opportunities and nurture relationships to help deliver Influencer campaigns on behalf of the client.
• Maintain and build successful client relationships, suggesting creators and content ideas in quick turnaround and high-pressure environment.
• Be able to present creative and sell content solutions to internal senior management, IM’s, ID’s.
• Manage the Influencer paid database and ensure it is kept up-to-date.
• Stay up-to-date with cultural and social trends and customers' views and attitudes.
• Support additional projects as required, such as additional Influencer campaigns and competitive trend nudges.
Requirements:
• A passion for Influencer Marketing and social media.
• Demonstrated experience in building consistently productive client relationships.
• The ability to remain optimistic and calm under pressure.
• Strong experience with Influencer communication and negotiation.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude.
• A keen interest in all things social and an avid follower of relevant news and trends.
Benefits
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
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