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Influence Manager

London, United Kingdom

INFLUENCE MANAGER 

EXPERIENCE: 5-6 YEARS

 

Department: PR & Influence 

Location: London  

Contract type: Fixed-Term (12 months)  

Full Time/Part time: Full Time  

Working Pattern: Hybrid 3:2 

Reporting into: Influence Director / Influence Business Director 

 

About the Role 

WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large global beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results. 

In this role, you will manage influencer campaigns, which includes identifying, implementing, overseeing, and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes. 

The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with beauty brands.

Overall, you will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive "can-do" attitude.

Strategy & Planning

• Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
• Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.
• Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.
• Manage annual and campaign budgets for influencer marketing initiatives.

Influencer Relationship Management

• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Oversee influencer outreach, negotiation, and contracting processes.
• Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines.
• Foster long-term ambassador relationships with high-performing partners.

Campaign Execution

• Lead the end-to-end process of paid influencer campaigns — from ideation to content delivery and performance analysis.
• Manage product seeding and gifting initiatives to drive organic advocacy.
• Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).

Data-Driven Insights: 

▪ Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization. 
▪ Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities. 

Trend Analysis & Innovation: 

▪ Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry. 
▪ Continuously explore new platforms, tools, and strategies to keep L'Oréal's influencer marketing efforts ahead of the curve. 
▪ Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position L’Oréal at the centre of culture. 

Platform & Industry Knowledge: 

▪ Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok, and emerging channels. 
▪ Develop and nurture relationships with key influencers and industry partners. 
▪ Passion for beauty, skincare, and cosmetics.
▪ Familiarity with both mass-market and luxury beauty sectors.
▪ Experience working with both paid and organic influencer programs.

Qualifications & Skills

• 5–6 years of experience in influencer marketing, talent management, or digital brand marketing.
• Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms.
• Proven track record in managing influencer campaigns from strategy to execution.
• Excellent relationship management, negotiation, and communication skills.
• Strong analytical and organizational skills with attention to detail.
• Familiarity with influencer marketing tools and platforms (e.g., Traackr).
• Creative mindset with the ability to identify and leverage cultural and social trends.

If you are a results-oriented, strategic, and creative individual with a passion for influencer marketing, we would love to hear from you. Join our team and help us develop "best in class" ongoing influencer programs that integrate into our clients' overall strategies.

Benefits 

  • 25 days annual leave + 1 Volunteer Day 
  • Bupa Healthcare
  • Enhanced Maternity, Adoption and Shared Parental Leave
  • We have a Flexible Working Model with core working hours: 10am – 4pm
  • A 1.5:1 Matching Pension Structure
  • Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 
  • Season Ticket Loan and Cycle to Work Scheme
  • Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.

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Voluntary Equal Opportunities Questions (UK)

At Ogilvy we pride ourselves on being an inclusive and equal opportunities employer. We believe in creating a dynamic work environment that values diversity, equity and inclusion.  We strive to recruit from a diverse range of candidates and create an environment which provides the right conditions for belonging. We welcome all applications regardless of race, colour, religion or belief, gender, gender identity, age, national origin, marital status, sexual orientation and physical or mental disability etc. (please note this is not an exhaustive list). We are also actively focussed on encouraging greater representation by bringing more under-represented talent into our organisation. This is hugely important to us and Ogilvy has a thriving network of employee communities that exist to help everyone, no matter their background, succeed here.

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