Influence Account Director

 Influence Director  
Large FMCG Drinks Portfolio  
 
  

Department: PR & Influence 
Location: London / Hybrid
Contract type: Fixed-Term (12 months) 
Full Time/Part time: Full Time 
Reporting into: Client Partner  
 

  
 
 

About Ogilvy:   

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.   

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.   

  
  

The Role:  
 
As an Influence Account Director at our company, you will play a crucial role in leading some of the most exciting and challenging projects in the industry. You will be armed with your experience and proven ability to think and do, enabling you to tackle complex problems with ease.  

At our company, we pride ourselves on delivering strategic and impactful influence campaigns that align with our clients' objectives. As the Influence Account Director, you will bring a solid understanding of influence strategy, always ensuring that you and the team are working towards strategic objectives. Your experience managing large multi-market campaigns will be invaluable in delivering campaigns that make a real difference to our clients.  

In addition to your day-to-day responsibilities, you will provide senior counsel to clients, advising on industry developments as they occur and showing relevance for clients on the ground. You will stay up-to-date with cultural/social trends and customers’ views and attitudes. You will also assist in the development of and participation in promoting our influencer offering across the business, including writing thought leadership and attending industry events.  

At our company, we believe in continuous learning and development. As the Influence Account Director, you will have the opportunity to lead additional projects, such as new business pitches, market reviews, and competitive trends. You will be at the forefront of the industry, working with a team of experts to deliver innovative and effective influence campaigns. 

Key Responsibilities:  
 

• Responsible for all influencer strategy and execution across the account. Supporting managers and executives with identification, creative, contracting, implementation, and reporting.  

• Responsible for all influencer budgets, including quarterly and annual forecasting and account scaling.  

• Responsible for working closely with paid affiliates across TikTok Shop 

• Design and define industry-leading Influencer strategy: recommend objectives, targets, action plan, calendar, and budget.  

• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders – internal and external – to deliver best-in-class campaigns for our clients.  

• Nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.  

• Lead and deliver creative and sell content solutions to internal stakeholders and clients.  

• Working closely with our paid media agency, having a strong understanding of paid spend across social and digital platforms. 

• Provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.  

• Stay up-to-date with cultural/social trends and customers' views and attitudes.  

• Assist in the development of and participate in promoting our influencer offering across the business, including writing thought leadership and attending industry events.  

• Lead additional projects as required – such as new business pitches, market reviews, and competitive trends.  

• Proven ability to lead and inspire a team and be a role model to your line reports, who seek you out as a source of advice and guidance.  

• Strong communication skills and the ability to provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground. 

 
  

Requirements:  
  

• Minimum 2 years' experience as an Influence Account Director level or a similar role.  

• Experienced in line management of multiple team members and career development.  

• Exceptional negotiation skills and proven record of high 6 figure budget management.  

• Strong understanding of influence strategy and experience managing large multi-market campaigns.  

• Excellent problem-solving skills and ability to create highly effective and fruitful working relationships with clients and colleagues.  

• Have a strong understanding of TikTok Shop and other emerging platforms. 

• Experience working with beauty, lifestyle and fitness influencers is welcomed.  

• Strong personal relationships with agents and agencies within the industry. 

• Ability to confidently lead influence conversations and problem-solve in the moment as required and act as a point of escalation for junior clients.  

• Solid understanding of the strategic and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client.  

• Excellent collaboration skills and the ability to work confidently with other capabilities and crafts in service of finding the best integrated influence creative solution to the client's business problem.  

 

How we help you Thrive:  
 

•  25 days annual leave + 1 Volunteer Day   

• Bupa Healthcare  

• Enhanced Maternity, Adoption and Shared Parental Leave  

• We have a Flexible Working Model with core working hours: 10am – 4pm  

• A 1.5:1 Matching Pension Structure  

• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year   

• Season Ticket Loan and Cycle to Work Scheme  

• Life Assurance  
    

 

 
  

 
  

How we help you Thrive: 

•  25 days annual leave + 1 Volunteer Day   

• Bupa Healthcare  

• Enhanced Maternity, Adoption and Shared Parental Leave  

• We have a Flexible Working Model with core working hours: 10am – 4pm  

• A 1.5:1 Matching Pension Structure  

• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year   

• Season Ticket Loan and Cycle to Work Scheme  
  
  
• Life Assurance   

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.