Back to jobs

Digital Media Specialist

Tokyo

Role Overview

We are looking for a tenacious, data-driven, and highly agile Specialist of Japan Digital Marketing to support our aggressive growth within the Asia-Pacific and Japan (APJ) region. In this dedicated individual contributor role, you will be the scrappy, on-the-ground engine powering our digital programs in Japan. You will take high-level global and APJ strategies and translate them into culturally resonant, high-converting digital campaigns tailored specifically for the Japanese market.

You are a resourceful, AI-first marketer who isn't afraid to roll up your sleeves and experiment. You know how to leverage marketing technology and generative AI to punch above your weight, accelerating transcreation and campaign deployment. You will serve as the localized digital expert, ensuring our brand speaks authentically to Japanese enterprise buyers while driving measurable pipeline velocity.

What You Will Do

  • Local Digital Execution: Support the rollout and optimization of localized paid media programs—including Search, Social, and Display—ensuring all campaigns are linguistically precise and aligned with Japanese business etiquette.
  • AI-Driven Agility: Leverage generative AI and agentic pipelines to accelerate the localization of ad copy, automate routine content variations, and ensure high-velocity creative testing specific to the Japanese market.
  • Search & Generative Engine Optimization: Collaborate with global and APJ teams to implement region-specific SEO and GEO strategies, maximizing organic visibility across both traditional search engines and AI chatbot platforms in Japan.
  • APJ & Global Alignment: Support paid media liaison for Japan, working closely with the broader APJ regional marketing team to share data-backed insights, align on regional goals, and adapt global campaigns for local success.
  • Pipeline Tracking & QA: Monitor the lead lifecycle from initial digital inquiry to Sales Development (xDR) handover, implementing rigorous quality assurance (QA) to maintain absolute brand compliance across Japanese touchpoints.
  • Resourceful Problem Solving: Navigate complex localization bottlenecks by managing local vendor relationships and utilizing internal marketing technology stacks to their absolute
  • Hands-on Ad & Budget Management: Manage bids, budgets, placements, and creative directly in Google Ads, LinkedIn, and local Japanese networks to drive maximum ROI.

What You Will Bring

  • Experience: 2–5 years of scrappy, hands-on experience in digital marketing, demand generation, or campaign execution, specifically within the Japanese B2B tech landscape.
  • Regional Expertise: Deep, practical knowledge of Japanese business culture, digital consumption habits, and localized enterprise buying cycles.
  • Language Skills: Native-level fluency in Japanese and professional working proficiency in English to effectively bridge the gap between local sales teams and global marketing hubs.
  • AI & Tech Fluency: An eagerness to adopt AI-first workflows and hands-on experience with modern marketing platforms (e.g., Salesforce, Marketo, Google Ads, LinkedIn Campaign Manager).
  • Data-Obsessed Mindset: A strong analytical foundation with the ability to dive into performance metrics, track regional cost-per-acquisition (CPA), and continuously optimize campaign spend. 
  • Grit & Tenacity: A highly organized, self-starting nature with the inventive spirit required to scale localized programs efficiently in a fast-paced, matrixed environment.
  • Direct Platform Execution: Proven, hands-on experience running ad platforms, optimizing bid strategies, and connecting digital spend to offline sales pipeline (B2B experience is preferred)
  • Key team Player: Always ready to support the broader team for success.

#LI - hybrid

#P25583

Apply for this job

*

indicates a required field

Phone
Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...
Select...
Select...
I acknowledge and agree to the processing of my personal data in accordance with Okta's privacy policy and personnel privacy policy (see below). *

Okta may use AI with this application. If you prefer to opt-out of ADMT/AEDT, please do not apply here; instead submit an ADMT/AEDT Opt Out form here.

Personnel Notice

(California residents, click here)

By checking this box, you consent to Okta using your data to evaluate your candidacy for this role and any other current or future roles that may be a fit for your profile. You may request the removal of your data at any time by contacting greenhouse@okta.com.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Okta JP’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.