Job Application for Email Marketing Director at OKX

Who we are:

OKX is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.

What we’re looking for: We’re seeking a talented and passionate Email Marketing Director to join our Email Marketing Team. The Email Marketing Director will be responsible for overseeing the creation, development, & execution of high-quality Email Marketing for always-on & local emails. This individual will report to our Global Head of Email Marketing and work closely with the Email Marketing Team and other cross-functional teams. To thrive in this role, you possess excellent strategic and team leadership skills, and be well-versed in crypto.

Top responsibilities:

Develop and implement a comprehensive and global email marketing strategy for always-on email that encompasses all customer segments
Own & maintain the roadmap & testing agenda for always-on email, ensuring we continue to expand and optimize our email marketing work
Work with your team to manage email marketing campaigns from end to end; strategy, testing, optimizations, building, monitoring, reporting and analysis
Manage and mentor a team of 2 marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of email marketing campaigns and initiatives
Closely collaborate with local market teams to consult & advise on local market driven email strategy & plan. Ensure
Work across Product Marketing, Product Management, Local Markets, Brand Design to ensure emails are relevant & high quality
Ensure consistency in brand voice, tone, and messaging across all emails.
Work closely with the team & brand design to continue to elevate the quality of creative for email marketing efforts

You’d be a great fit if you have the following skills:

Minimum of 10 years experience in Email Marketing, CRM, Engagement Marketing or other related roles
Strong leadership skills with a minimum of 3 years leading teams & developing talent
Experience in crypto, with a background in trading.
Experience with exchanges. Strong knowledge of CEFI & DeFi
Experience with creative storytelling with the ability to develop compelling email
A strong collaborator. Can work closely with teams across the organization

Highlights of Perks and Benefits:

Market competitive total compensation package
Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
401K with company contribution
Accrued PTO policy, company paid holidays
Paid Parental Leave
Employee Referral Bonus Program paid in BTC
Company Donation Match
More surprises when you join!

OKX Statement

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Email Marketing Director

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