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Web3 Marketing Lead, Northeast Asia

Northeast Asia (Remote)
OKX will be prioritising applicants who have a current right to work in the advertised locations, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. 

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

 

What You’ll Be Doing

  • Strategic Brand and Marketing Planning:
    • Develop and implement brand strategies aligned with the region's business objectives
    • Analyze Web3 market and crypto trends, competition, and user behavior to identify brand opportunities.
  • Marketing Campaign, User Acquisition and Retention:
    • Lead efforts to acquire new customers and retain existing ones through targeted campaigns and initiatives.
    • Optimize customer onboarding processes to enhance user experience and drive loyalty.
  • Cross-Functional Collaboration:
    • Work closely with departments such as global marketing, product, legal & compliance, and customer service to align growth initiatives with Northeast Asia business objectives.
    • Faciliate seamless communication and coordination across teams to ensure cohesive growth strategies.

What We Look For In You

  • At least 6 years of experience in a marketing-focused role within Northeast Asia.
  • Proven track record of devising successful Web3 growth strategies or marketing campaigns and achieving targets.
  • Proficient in data analysis and the use of analytics tools to drive decision-making.
  • Strong leadership, communication, and project management skills.

Perks & Benefits 

  • Competitive total compensation package
  • L&D programs and education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!

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