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Growth Manager, Brazil
São Paulo, Brazil
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
We are seeking a highly skilled Growth Manager for Brazil to accelerate user acquisition and revenue growth through locally optimized paid marketing strategies. This role will be responsible for executing Brazil-specific Paid Media initiatives while partnering closely with our Global Paid Ads team to maximize scale, efficiency, and performance.
You will be a key growth driver for OKX in Brazil — experimenting, iterating, and optimizing our marketing engine to win market share in one of our most strategic regions.
What You’ll Be Doing
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Lead Paid Acquisition in Brazil — Own local paid strategy and execution across performance channels including Google, Meta, programmatic, influencers, and fintech media.
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Optimize User Growth & Economics — Improve CAC, FTDs, trading conversion, and ROAS across Web and App activation funnels.
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Execute Local Campaigns End-to-End — Campaign planning, creative briefing, landing page coordination, tracking setup, and real-time optimization.
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Collaborate with Global Paid Ads Teams — Align on bidding strategies, audience expansion, retargeting efforts, measurement, and advanced attribution
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Partner Across Brazil Operations — Work closely with Product, BD, Creative, Compliance, and Customer Support to ensure flawless and compliant execution.
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Leverage Data for Decision-Making — Build dashboards, run performance analysis, and translate insights into actions that drive measurable results.
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Coordinate Creative Localization — Adapt global assets or develop local creatives tailored to Brazilian audience behavior and cultural nuances.
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Support Full Lifecycle Marketing — Contribute to reactivation, upsell, referrals, and retention initiatives to increase trading and card/payment activity
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Competitive Benchmarking — Track Brazilian market trends, pricing strategies, and competitor tactics to inform growth roadmaps.
What We Look For In You
- 5+ years of experience in paid acquisition, digital marketing, or growth roles, preferably in crypto, fintech, mobile apps, or e-commerce.
- Hands-on experience managing performance channels with strong optimization and experimentation rigor.
- Deep understanding of Brazil’s digital marketing ecosystem, audience behaviors, and regulatory sensitivities.
- Highly analytical with the ability to evaluate campaign performance across the full funnel.
- Skilled communicator with experience working cross-functionally with global teams.
- Fluent in Portuguese and English;
- Ability to thrive in a fast-moving, high-ownership environment and deliver results with speed and accuracy.
Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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Wellness and meal allowances
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Comprehensive healthcare schemes for employees and dependants
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More that we love to tell you along the process!
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