Sr. Key Account Manager, HEB & Central Market

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

THE ROLE

Our new Sr. Key Account Manager – HEB & Central Market will be responsible for leading the relationship and strategy for our HEB & Central Market business. We are looking for a strong account leader that can drive revenue growth, win-win strategies and enhance this key relationship. 

This role is based in Texas, with preferred locations of San Antonio, Dallas or Austin.

RESPONSIBILITIES

• Responsible for all aspects of business related to all HEB & Central Market
• Creates the strategy for all promotional calendars and cost-effective retailer programming for HEB & Central Market. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales.
• Responsible for leading the charge on all new item / innovation presentations to retailers, to ensure we’re getting our newest flavors & product lines out to retail as quickly and seamlessly as possible.
• Gains new distribution in our white space, lead the new customer set-up and onboarding process for these accounts/banners.
• Creates strategy and priorities for the OLIPOP field teams, 3rd party merchandising partners and broker partners, to implement approved sales and marketing strategies to optimize sales at store level.
• Works with HEB replenishment and demand planning teams to prevent out-of-stocks and monitor POs to ensure reset orders are placed and fulfilled on time for resets.
• Leads monthly meetings with our Demand Planner and Ops team to ensure accurate forecasts with timely communication to meet our production lead times.
• Meets weekly with our trade marketing team to organize marketing activations to drive brand awareness & coordinate key programs with HEB.
• Responsible for reporting directly to our Director of Sales - Grocery on a weekly basis with your retailer status and focus. Create presentations for the leadership team on a consistent basis in regards to your key account priorities, goals, strategy, and initiatives.
• Travel and represent OLIPOP at in person customer meetings and events, as well as at tradeshows, such as Expo West. Travel also required for team offsites, total travel estimated at 25%.

REQUIREMENTS

• 6+ years of experience with a working knowledge of the CPG industry in a sales or account manager capacity.

• 3+ years of experience leading the relationship and strategy of HEB and/or Central Market. 

• HEB headquarter level experience is mandatory for this role.

• Must be based in Texas.

• Must have experience working with Circana data to drive analysis, and inform on strategy & sales narratives.

• Deeply passionate about OLIPOP, and inspired by what we represent. Has the desire and hunger to make an impact.

• Obsession for understanding customer behavior. Lives, breathes and dreams about how to better reach & understand our consumers.

• Ability to take initiative and work autonomously – you can run with something from beginning to end.

• Works well with ambiguity and asks the right questions to get at the solution.

• Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.

• Competence in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred.

• Must be able to work flexible hours, including some evenings and weekends for special events/tradeshows.

COMPENSATION:

$125,000-$140,000 base salary + bonus

HOW WE WORK

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.

We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.

WHAT WE VALUE

At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together. 

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
• Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

WHAT WE’RE LOOKING FOR

Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who: 

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new, and making it better every day

Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.

We are proud to be an Equal Opportunity/Affirmative Action Employer.  Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.