Social Media Manager

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

ABOUT THE ROLE

As our Social Media Manager, you’ll be the strategic executor of our organic social strategy—leading day-to-day channel operations, content planning, performance tracking, and platform optimization across Instagram, TikTok, LinkedIn, and more. We’re looking for someone with at least 3 years of experience managing social for a CPG or consumer brand who’s ready to jump in, own their domain, and help scale our community and brand visibility.

You’ll work directly with our Director of Social and partner cross-functionally with Creative, Brand, Influencer, Digital, CX, and PR. You’ll also collaborate closely with our Community Manager and Content Creator to keep our channels humming, relevant, and top-of-feed.

This is a rare opportunity to shape the voice and momentum of one of the most beloved better-for-you beverage brands online.

Why this role matters:
Social is one of OLIPOP’s strongest growth drivers—and this role sits at the heart of it. You’ll help shape how we show up in culture, deepen community connection, and bring our brand voice and visual storytelling to life. This isn’t just a social media role—it’s a chance to help shape what the future of soda looks and sounds like.

 

RESPONSIBILITIES:

• Lead day-to-day management of OLIPOP’s social media channels (including, but not limited to, Instagram, TikTok, LinkedIn, Facebook, Pinterest, etc.)
• Build and manage strategic content calendars aligned with brand priorities, launches, and cultural moments
• Collaborate with internal copywriters to develop best-in-class social copy that reflects our brand tone, sparks conversation, and aligns with platform best practices.
• Brief creative needs to internal designers or freelance partners, and provide strategic direction and feedback
• Collaborate with cross-functional teams to support launches, influencer campaigns, retail moments, and LTOs
• Collaborate closely with our Content Creator to develop platform-native content ideas—whether inspired by trends, cultural moments, seasonality, product launches, LTOs, or retail-specific initiatives—and ensure those concepts are aligned with channel strategy and creative priorities.
• Stay ahead of trends, formats, and platform updates—and pitch timely, relevant content opportunities
• Track and analyze performance metrics across platforms to optimize content strategy, surface key insights, and inform testing. Own the creation of monthly, quarterly, and annual performance reports—building both spreadsheets and decks to clearly communicate learnings, trends, and opportunities to the social team, cross-functional partners, and leadership.
• Own the scheduling and publishing of all social content across platforms, ensuring posts go live on time and in alignment with our content calendar. Coordinate closely with the Community Manager on engagement, CX escalations, and timing to maintain a consistent and responsive presence.
• Own platform-level channel health and innovation—testing new features, tools, and content formats regularly

QUALIFICATIONS:

Must-Have:

• 3+ years of experience as a Social Media Manager (in-house or agency), with a strong preference for CPG or consumer brands
• 5+ years of experience in social media and marketing roles
• Proven success managing organic content across various platforms, specifically TikTok, Instagram, Facebook, LinkedIn, and Pinterest
• Experience owning social content calendars and publishing workflows, with strong organizational, communication, and project management skills
• Confident collaborating with copywriters, creatives, and agencies to bring platform-specific ideas to life
• Skilled in identifying trends, cultural moments, and brand storytelling opportunities that drive relevance, conversation, and engagement
• Strong analytical mindset; able to build, interpret, and report on platform insights, engagement metrics, and video performance to optimize content strategy and surface key learnings
• Experience building monthly, quarterly, and annual performance reports in both spreadsheet and deck formats, with confidence presenting insights to cross-functional partners, directors, and senior leadership
• Experience collaborating with content creators and influencers across tiers (micro to mega) to develop social-first concepts that support trends, launches, brand moments, and cultural relevance
• Understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies
• Experience using software and systems platforms, specifically, Dash Hudson, Sprout, and Trello for scheduling, content planning, and performance tracking
• Experience with social listening—actively monitoring conversations, sentiment, and cultural signals across platforms to identify opportunities, flag potential risks, and inform content and engagement strategy
• Experience working within a fast-paced, high-growth environment—paired with a self-starter mindset and the ability to prioritize, pivot, and collaborate across teams with ease

Nice-to-Have:

• Strong creative judgment and the ability to give thoughtful feedback on content and storytelling
• Comfort navigating ambiguity and shifting priorities—while staying organized and proactive
• Ability to connect social performance to broader business goals and marketing KPIs
• Experience supporting cross-functional collaboration for product launches, LTOs, or retail moments
• Strong proficiency with Dash Social or Sprout to track performance and analyze social metrics 
• Familiarity with OLIPOP’s voice, values, and cultural space—or genuine excitement to learn and adapt quickly
• You bring energy, curiosity, and a solutions-first mindset to everything you do—and thrive in collaborative environments where no two days are the same

 

REPORTS TO:

Director, Social Media

 

You’ll collaborate closely with our Community Manager (engagement + CX coordination) and Content Creator (short-form video + asset production) while working cross-functionally with teams across Creative, Brand, Digital, PR, and Influencer Marketing. You’ll be responsible for keeping our social engine running—owning the calendar, content execution, and performance insights to help fuel brand momentum and community growth.

 

COMPENSATION:

$90,000-$105,000 base salary + bonus

#LI-DNI

HOW WE WORK

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.

We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.

 

WHAT WE VALUE

At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together. 

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
• Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
• Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.

 

WHAT WE’RE LOOKING FOR

Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who: 

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new, and making it better every day

Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.

 

We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at recruiting@drinkolipop.com.

We are proud to be an Equal Opportunity Employer.  OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.

 

Submission of Application Materials
Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.

Unsolicited materials may include, but are not limited to:

• Marketing or promotional concepts
• Business ideas or strategies
• Photographs, videos, or other media
• Presentations, designs, or other creative content

By submitting any materials beyond those explicitly requested, you agree that:

1. You are voluntarily providing such materials;
2. You irrevocably assign all rights, title, and interest in and to those materials to Olipop Inc.; and
3. Olipop Inc. may use, reproduce, modify, distribute, or otherwise exploit such materials for any purpose anywhere in the world, without restriction or compensation.