New

Digital Content Marketing Manager

London, England, United Kingdom / Blackfriars

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Digital Content Marketing Manager 

Location: London, England, United Kingdom / Blackfriars

 

About the role:

Working in partnership with our client (an internationally known B2B organisation), the Digital Content Marketing Manager will play a key role in developing, managing, and executing complex marketing campaigns across multiple digital channels across search, social, display, email and PPC. We have been appointed to create a Digital Centre of Excellence within the clients’ pharmaceutical practice. The Digital Centre of Excellence will drive and embed digital best practice. Will own the development and strategy of digital channels. And will understand and grow audience & engagement through all digital touchpoints. Reporting to the Head of Digital Marketing, the Digital Marketing Specialist will create, execute, monitor, and optimise digital marketing campaigns across our client’s digital channels that support the achievement of the business’s overall targets, goals, and objectives. This is an excellent role for candidates that have 5+ years of relevant experience and are excited about using their skills alongside strong marketing and sales teams to help drive best in class digital marketing. You will be part of a team of 13 within the DCoE where it will be your responsibility for meeting specific KPI targets, such as total conversions and total leads generated. You will be working in collaboration with the wider marketing team (approximately 34 in the team), and you will be expected to work closely with our client’s other external agencies and partners. 

What you will be doing:

You’ll be responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms. You will use organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about our client’s brand, product offering, and services. You will use data analytics software tools such as Google Analytics to understand how your web traffic is being generated and identify the best opportunities to advance business goals for generating brand awareness and increasing conversions. 

WHAT IS REQUIRED: 

  • An advanced knowledge of SEO, PPC, CRO, Data-Analytics, Email Marketing, Social, Website CMS and Display.
  • A keen interest and ability to conduct research and analyses on complex datasets to realize appropriate strategies and solutions for programs and campaigns.
  • Strategy development to optimize each channel against KPIs.
  • Ability to manage budget and spend, and to inform channel annual planning.
  • Contribute to management information reporting routines to recognise the impact of spend against each revenue channel and optimize to grow sales, traffic, conversion, and data.
  • Collaborate with Sales, Strategy & Planning Marketing Leaders to intake regional campaign strategies, stories, and KPIs.  
  • Create a culture of digital expertise, summarising learnings, and performance to teach cross functional partners best methods for high performing plans, including, content, creative and placement.
  • Partner with Creative to ensure creative assets developed meet the needs of the performance marketing plan, including opportunities to test and learn. Identify creative gaps based on changing media landscape.
  • Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable.
  • Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables.
  • Conduct in-depth post-program analyses, draw actionable insights from data, and develop hypothesis to improve efficiency of spend.
  • Curiosity to identify insights and best practices to read and continually optimise performance based on results. 

What you need to be great in this role:

  • Experience of building and sustaining meaningful client partnerships whilst maintaining a strong commercial focus.
  • Results driven – creation of and delivery against business plans driven by growth targets
  • Confident working autonomously with partner or 3rd party agencies.
  • Excellent presentation skills – both written and spoken.
  • Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service.
  • Experience in the Pharmaceutical sector would be a benefit, B2B experience is necessary.
  • Experience of Martech solutions would be useful.
  • 5+ years of relevant digital marketing experience

Req ID: 11178

#LI-JS1 #LI-midsenior #LI-Onsite

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Point of Data Transfer *

When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Adjust Your Set (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or DARE(“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Aylesworth Fleming (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

Select...

EMEA Voluntary Question Set

As an employer, Inside Ideas Group are committed to becoming an inclusive employer and ensuring people from all backgrounds are represented regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We invite you to complete our data capture form to support us in our mission to minimise bias in our recruitment processes. 

We may process information about whether you are disabled or are neurodiverse in order to make any reasonable adjustments for the recruitment process and your workplace. We will use this information to carry out our obligations and exercise specific rights in relation to employment. We may also collect information about your gender identity or expression, age, race, ethnicity, nationality, sexual orientation and religion to make sure we are offering equal treatment and opportunities for all groups regardless of their backgrounds and to promote our diversity and inclusion initiatives within our company, by ensuring that our recruitment process mitigates bias. If you voluntarily disclose such information through one of our data capture forms or otherwise, we will treat this information as being provided under your consent. This information will not be taken into consideration when assessing your application and can only be viewed on an anonymised aggregated basis. For the protection of our legitimate interests, we may need to retain this information for a defined period to keep the records of our hiring process.

Select...
Select...
Select...
Select...
Select...