Social and Influencer Manager
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social and Influencer Manager
Location: Hamburg, Germany (Hybrid and must be in Hamburg)
About the role:
As part of our dynamic team, the Social Media & Influencer Manager will play a pivotal role in executing strategic initiatives across Germany. You will help us reach, recruit, and activate audiences through social content that resonates with their culture, interests, and stories. Partnering with an embedded team of social creatives, you will be the key source for knowledge and inspiration in best practices and innovative strategies.You will oversee content performance during publishing and distribution, leveraging real-time data and A/B testing to optimize efforts against client objectives—including reach, engagement, and audience growth. As the Community Manager, you will build, engage, and proactively support our social community across platforms such as Facebook, Instagram, Twitter, TikTok, and Snapchat, while also supporting major campaigns throughout the year.
What you will be doing:
- Collaborate closely with local clients to serve as the Brand Guardian and steward of their online presence.
- Drive consumer dialogue and engagement through strategic social and community management for key product launches, events, and activations.
- Build, engage, and nurture a social community across platforms, enhancing support for major campaigns.
- Provide strategic, best-in-class advice to clients and agency teams.
- Create inventive, attention-capturing posts in local language with a social-first approach, informed by the international creative team.
- Attend and post from live events, delivering real-time social coverage.
- Manage influencer engagement and maintain strong relationships, including reposting content.
- Monitor and analyze content performance, using data-driven insights and A/B testing to optimize efforts.
- Drive organic audience growth and engagement through compelling content strategies.
- Oversee social media boosting to optimize conversion and success against campaign KPIs.
- Demonstrate a proven track record of creating engaging TikToks and video assets that capture attention across social channels, including mobile editing skills.
- Must have a strong understanding of German social media culture and trends.
What you need to be great in this role:
- Exceptional client engagement skills with the ability to influence and build strong, effective working relationships.
- Capable of strategic thinking and identifying opportunities to create impactful content that aligns with clients’ business goals.
- Entrepreneurial and proactive in approach, consistently seeking innovative solutions.
- Successful in implementing content measurement and testing strategies.
- Effective in managing client expectations while delivering high-quality projects.
- Excellent written communication skills, establishing a distinct brand voice.
- Professional demeanor under pressure with the ability to maintain client confidence.
- A keen interest in digital trends and popular culture.
- Experience in the food industry is advantageous.
- Familiarity with social media management tools and an in-depth understanding of paid media and influencer dynamics.
Req ID 11814
#LI-LP1 #LI-midsemior #LI-Hybrid
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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