Influencer Lead

Amsterdam, Netherlands

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Influencer Lead (12 month FTC with view to extend)

Location:  Amsterdam, Netherlands

 

About the Role:

We're seeking an innovative Influencer Lead to join our cutting-edge in-house agency team in Amsterdam. This strategic role will help shape influencer marketing strategies for leading global ice cream brands, working within a "social-first" framework and leveraging advanced AI and generative technologies. As part of a newly established integrated agency team at the forefront of marketing innovation, you'll collaborate with brand teams to develop compelling influencer strategies that blend human creativity with AI-powered insights and capabilities. 

Key Responsibilities: 

Leadership & Regional Management:

  • Lead and co-ordinate all Regional Influencer Work across Europe, integrating AI-powered tools and analytics for enhanced decision-making 
  • Act as primary liaison between Client teams and BrandTech Group, championing innovative approaches to influencer marketing 
  • Direct and deploy influencer manager work across global and local EU markets, utilising AI tools for improved efficiency and effectiveness 
  • Provide line management to market influencer managers 
  • See influencer campaigns from conception through to execution and ensure delivery excellence across all markets

Strategy & Development:

  • Lead the development of comprehensive global influencer marketing strategies that drive meaningful impact for brands, leveraging both traditional insights and AI-powered analytics. 
  • Partner with brand teams to understand business goals and translate them into effective influencer marketing approaches 
  • Highly creative, with firm understanding of the influencer landscape, brand collaborations and how to find a creative sweet spot that feels authentic and engages brand and influencer fans. 
  • Create detailed briefs for our influencer agency partners, including closer partnership with Collectively – our world-class BrandTech Influence partner.  
  • Oversee strategy implementation and campaign performance using advanced analytics and AI-driven measurement tools 
  • Creating strategic influencer toolkits for regional markets to localise - think beautifully crafted decks which truly sell an idea.  
  • Host monthly meetings with local markets to provide updates and give strategic as well as executional guidance. 

Innovation & Technology:

  • Champion the integration of AI and generative technologies in influencer marketing strategies 
  • Explore and implement new ways to leverage AI for content optimization, audience targeting, and campaign performance 
  • Stay at the forefront of emerging AI technologies and their applications in social media marketing 
  • Drive innovation in how we blend human creativity with AI capabilities 

Collaboration & Integration:

  • Collaborate with the social media lead, social strategist, and creative teams to ensure integrated campaign execution 
  • Represent the influencer capability bringing expertise and diplomacy to the inter-agency team, working with media, creative, digital and other stakeholders.  
  • Monitor industry trends and best practices in both influencer marketing and social media 
  • Coordinate cross-market initiatives and ensure consistency in approach 

Required Experience & Skills:

  • 6-8 years of experience in influencer marketing, with demonstrated success in strategy and creative influencer campaign development, particularly on TikTok and Instagram 
  • Strong interest in and understanding of AI and generative technologies in marketing 
  • Strong track record of working with major consumer brands and within an inter-agency environment.  
  • Solid understanding of paid social and media’s role in the amplification component of influencer marketing 
  • Proven team leadership and people management experience 
  • Experience managing multi-market campaigns in Europe 
  • Deep understanding of the influencer landscape and social media platforms 
  • Excellence in stakeholder management and communication 
  • Data-driven approach to strategy development and optimization 
  • Fluent in English 

You'll Be Great in This Role If You Have:

  • Experience working with AI and generative technologies in marketing 
  • Passion for marketing innovation and new technologies 
  • Background in FMCG/CPG brand marketing and an interest in and understanding for the foodie, lifestyle and fashion space 
  • On the pulse of what is new in influencer brand partnerships across but not limited to Instagram and TikTok 
  • Understanding of content creation and production processes 
  • Strong presentation and communication skills 
  • Ability to bridge the gap between traditional marketing and emerging technologies 

What We Offer: 

  • Opportunity to work with world-class brands at intersection of creativity and AI 
  • Modern, centrally located office in Amsterdam 
  • Hybrid home/office working model 
  • Dynamic, international work environment 
  • Competitive compensation package 
  • Professional development opportunities in emerging technologies 
  • Being part of an innovative, growing team leading the future of digital marketing 

Req ID 11819
#LI-JP1 #LI-midsenior #LI-Onsite

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
If you are an EU citizen who is already working & living in the UK, please can you confirm if you have applied for your Settled or Pre-settled status and which you hold?
Point of Data Transfer *

When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Adjust Your Set (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or DARE(“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Aylesworth Fleming (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

Select...