Strategy and Performance Director (FTC - Part-Time)

Amsterdam, Netherlands

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

STRATEGY AND PERFORMANCE DIRECTOR (PART-TIME)

Amsterdam, Netherlands

12-month FTC (freelance options are not available)

About the role:

Working in partnership with the client, you’ll be responsible for shaping social first strategy for iconic brands at a global level, inspiring culture defining work, and driving creative performance through to provable sales impact.

This role is right for you if...

  • If you want to put your leadership stamp on a new marketing approach
  • If you’re passionate about growing brands through social
  • If you’re equally into the latest in culture and in driving commercial impact
  • If you want to be explore pioneering ways to use Gen AI to create better marketing outcomes
  • If you love fast paced, close collaboration with clients and creative teams

What you will be doing:

This role has five key areas of responsibility

  • Leading integrated comms planning in partnership with Brandtech’s media strategy director and clients for global and regional campaigns
    • Ensuring plans are social first and culture led
    • Ensuring plans deliver maximum commercial impact
    • Deploying Gen AI to accelerate and augment the process
  • Being accountable for improving creative performance
    • Establishing and maintaining rituals around creative testing, optimization and performance measurement
    • Working with Brandtech’s Pencil team and the client’s data and insight teams to constantly improve the level of insight we bring to bear
    • Developing a creative learning culture, where creative performance is pervasive
    • Identifying new opportunities for growth
  • Delivering original cultural insight to fuel groundbreaking creativity
    • Fostering an environment of identifying and sharing audience and cultural insights across social, strategy and creative teams
    • Ensuring we have the right processes to bring insights to bear
    • Developing relevant thought pieces on how the client's brands can take advantage of new social shifts
  • Developing and mentoring the Senior Social Strategist and Insight and Creative Performance Analysts in the team
    • Providing coaching and support
    • Driving best in class thinking and analysis
  • Breaking new ground in the use of Gen AI
    • Championing the use of new Brandtech tools
    • Finding new use cases to accelerate and improve strategy development
    • Educating and inspiring the team

What you need to be great in this role:

Strategic experience

  • Strong experience of building holistic digital strategies for brands across all channels that drive commercial success
  • Strong experience of evaluating creative performance to draw out meaningful and actionable learnings to drive better results
  • Strong experience of working collaboratively with creative and social teams to deliver culturally impactful and commercially successful work
  • Strong experience in using Gen AI to accelerate and augment strategy development

Skills

  • Strong analytical and creative skills
  • Able to distil actionable insight from multiple data sources
  • Excellent written and verbal presentation and communication skills
  • Strong working knowledge of the major LLMs and best practice prompting

Personal attributes

  • Strong team player who enjoys building solutions and ideas collaboratively
  • Continual driver of innovation and fresh thinking; always seeks to push the boundaries to drive better results
  • Entrepreneurial and commercially grounded

Req ID: 12022

#LI-JP1 #LI-Onsite #LI-director

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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