New

Social & Influencer Manager

Rome, Italy

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Social & Influencer Manager (fluent in Italian and Spanish)

Location: Rome, Italy

 

About the role: 

We are looking for a dynamic and strategic Social and Influencer Manager to join our innovative in-house agency team in Italy. This role is pivotal in driving the owned and earned presence of a global ice cream brand by shaping and executing social media and influencer strategies in the Italian and Spanish markets. In this fast-paced role, you will work closely with the Social Lead and Influencer Lead to integrate advanced AI technologies into our marketing efforts, and a Content Creator to execute a "social-first" approach that resonates with our audience. As part of a newly established integrated agency team at the forefront of marketing innovation, you'll collaborate with brand teams to translate strategy into social concepts that cut through the noise.

What you will be doing: 

Social Media Management

  • Creating and implementing a multi-channel social growth strategy with the support of the Social Lead to drive an increase in channel following, reach, engagement and conversion, focusing on core channels IG and TT.
  • Support in creation of and execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies.
  • Developing a TikTok-specific strategy to optimise the platform, drive brand awareness and engage new audiences in innovative ways
  • Nurture the brand community and think ‘community-first’ - listen and respond to relevant earned and owned comments and questions to drive engagement in German.
  • Collaborate with content creator to brief and guide on winning social content for Instagram and TikTok, occasionally attending shoots across Europe.
  • Own and manage social content calendars, including writing copy in brand tone of voice, scheduling and post publishing.
  • Identify opportunities for the brand to surprise and delight its audience
  • Manage and nurture a network of brand advocates (or our ‘Brand 100’), identifying key engagement opportunities in organic planning

Influencer Management

  • Working closely with Influencer Lead and influencer agencies to provide local markets expertise on influencer shortlists
  • Implementing influencer marketing strategies within local markets, developing influencer plans to drive meaningful brand conversation.
  • Working collaboratively with influencer agencies to translate briefs for your local markets (IT & SP) understanding cultural nuances and feeding back to wider team
  • Liaising with select influencers in local languages (Italian and Spanish to onboard and drive rapport for campaign success
  • Suggesting best in class content ideas and copy to drive success within local influencer marketing plans

Client partnership

  • Act as primary liaison for day-to-day management of social and influencer marketing brand presence, championing best practice and expertise.
  • Receive and interrogate briefs from clients and supporting in brief development to creative teams and influencer partners.
  • Help to craft Tone of Voice guidance for FAQ and copy for brand’s social channels
  • Support in development in social channel strategy workstreams
  • Present content ideas and brand social strategy to clients
  • Setting brand KPIs and delivering regular reports to the brand team/wider business on how we can improve performance

Innovation & Technology:

  • Champion the integration of AI technologies in influencer marketing and social media planning, listening, ideation, execution and reporting.
  • Explore and implement new ways to leverage AI for content ideating planning and execution.

Collaboration & Integration:

  • Collaborate with the social media lead, social strategist, influencer lead and content creator to ensure execution is driven by strategy
  • Monitor industry trends and best practices in both influencer marketing and AI-powered social media
  • Provide local cultural guidance to integrated agency teams to ensure campaign strategy and approach is localised

What you need to be great in this role: 

  • 2-3 years of experience in social media management and influencer marketing, with demonstrated success in effective social media and influencer campaign development, particularly on TikTok and Instagram
  • Fluent in Italian and Spanish, with some knowledge of English
  • Strong interest in AI technologies in marketing
  • Experience of working with major consumer brands
  • Socially savvy, with strong understanding of the influencer landscape and social media platforms
  • An understanding of content creation and production processes with an innate ability to spot what makes good social content
  • Stakeholder management and communication
  • Strong presentation and communication skills
  • Data-driven approach to social media planning and optimisation
  • A passion for or experience within the food and drinks category

Req ID: 12165

#LI-JP1 #LI-Onsite #LI-midsenior

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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