Social Media Manager - FTC, 24 month (f/m/d)

THE OPPORTUNITY 

This is an opportunity to join OLIVER's award-winning in-house agency, as a Social Media Manager driving social-first strategies across major Personal Care brands. You'll be managing the social conversations of some of the world's leading brands, as well as hunting out "golden nugget" opportunities for content creation and social engagement that'll make these brands look really damn good.  

You'll develop distinctive brand voices and compelling content that drives engagement. Your creative approach and trend-spotting abilities will ensure our Personal Care brands remain culturally relevant and impossible to ignore. 

THE ROLE 

You'll be the social catalyst behind conversations that elevate everyday personal care products into memorable brand experiences. Working at the intersection of brand strategy and cultural relevance, you'll translate strategic briefs into compelling social content that resonates with audiences. We're looking for someone who understands brand personality and can easily translate it into conversations on social media. Success means creating distinctive social moments that make our brands stand out in crowded feeds. 

 WHAT YOU'LL DO 

• Lead and execute social-first content strategy across assigned Personal Care brands
• Develop and execute "Always On" social approaches across paid and organic channels
• Identify and capitalise on cultural moments to maximise brand relevance
• Work with insights teams to identify trends and inform creative direction
• Manage social communities and embed brands in relevant conversations
• Collaborate with in-house Content Creators and GenAI designers to develop and optimise content at scale
• Oversee content creation and optimisation across multiple social platforms
• Implement messaging hierarchy for social communities
• Ensure content aligns with brand guidelines while maintaining cultural relevance
• Receive and interrogate briefs from clients and support in brief development
• Coordinate with the Personal Care Centre of Excellence team, sharing highlights and results for your market
• Help to craft Tone of Voice guidance for FAQ and copy for brand's social channels
• Support in development in social channel strategy workstreams
• Plan and create social content calendars
• Present content ideas and brand social strategy to clients

WHAT YOU BRING  

• Proven experience in social media management for consumer brands
• Native in German (C2) and fluent in English (spoken and written)
• Strong understanding of social-first content development
• Creative flair and excellent written communications skills and great copywriting
• Strong expertise in video content creation (TikTok, Reels, YouTube shorts)
• Experience / familiarity with AI-powered content creation tools and optimisation
• Deep knowledge of social platform best practices and emerging trends
• Excellent project management and stakeholder communication skills
• Understanding of social listening and trend identification
• Experience in managing influencer marketing campaigns
• Ability to analyse social performance data and optimise accordingly
• Knowledge of paid social media planning and execution
• Cultural awareness and trend-spotting capabilities
• Works well under pressure
• Ideally, experience and understanding in FMCG/beauty/personal care brand categories
• Strong stakeholder management skills across departments
• Knowledge of social commerce and conversion strategies
• Experience managing multiple brand voices simultaneously