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Digital Commerce (E-Commerce) Manager

Rome, Italy

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Digital Commerce Manager (Italian speaking!)

Location: Rome, Italy

About the role:

You'll be the strategic force behind the client's Personal Care e-commerce success in Italy. Working at the intersection of digital marketing, retail partnerships, and commerce innovation, you'll translate consumer insights into compelling online shopping experiences that drive conversion and loyalty. We're looking for someone who can navigate both retailer relationships and internal stakeholders, finding creative solutions that maximize visibility and sales. Success means consistently exceeding growth targets while establishing best-in-class digital shelf presence across all platforms. 

What you will be doing:

  • Manage online retailer relationships with key local platforms (both digital brick-and-mortar and pure-play e.g. Amazon) that drive business growth
  • Create local commerce strategies aligned with broader brand objectives and shopper marketing initiatives
  • Spearhead promotional calendars and content planning that maximize seasonal opportunities
  • Collaborate with paid retail and social media teams to ensure integrated marketing approaches
  • Transform social commerce trends into actionable commerce strategies
  • Build and grow affiliate programs, with special focus on influencer partnerships
  • Shape product listings, imagery, and content to ensure optimal digital shelf presence
  • Lead the implementation of retail media assets across multiple platforms
  • Stay ahead of e-commerce innovations to identify new opportunities (Instagram shopping, TikTok shop, etc.)
  • Deliver comprehensive performance analysis and business reviews that inform strategic decisions
  • Ensure all digital touchpoints are shoppable and optimized for conversion 

What you need to be great in this role:

  • 8+ years of experience in e-commerce, digital marketing, and commerce strategy development
  • 5+ years managing retail partnerships, including JBP/JVP negotiation and operational implementation
  • Proven success building relationships with Retail Media partners
  • Expertise in leveraging retail data and analytics to drive performance
  • Direct B2C/B2B e-commerce experience (minimum 2 years) or equivalent online agency background
  • A talent for developing customer-centric solutions and optimizing digital customer journeys
  • Experience with creative automation and generative AI solutions
  • Strong understanding of web analytics and conversion optimization techniques
  • Technical familiarity with e-commerce systems and digital marketing tools
  • The ability to collaborate effectively across multiple functions and stakeholder groups
  • Fluent in Italian and English (spoken and written - you will work with an international team) 

Req ID: 13304

#LI-JP1 #LI-Hybrid #LI-director

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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