Social Media Manager & Content Creator

Rome, Italy

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Rolle: Social Media Manager & Content Creator

Standort: Rome, Italy (Office presence is expected at least 1 day per week) 

Please submit your CV in English

 

The Opportunity 

This is an opportunity to join OLIVER's award-winning in-house agency for our client, as a dynamic and culturally attuned Social Media Manager & Content Creator. This hybrid role is split evenly between strategic social media management and hands-on content creation for iconic food brands. Our client is on a mission to make sustainable and nutritious food accessible to all, inspiring home cooks to create meals that are good for people and the planet. They champion the fight against food waste by encouraging delicious, resourceful cooking that makes the most of every ingredient. 

You’ll be responsible for developing and executing social-first strategies that drive engagement, build brand affinity, and keep our world leading brands culturally relevant. At the same time, you’ll be crafting visually compelling, trend-driven content that resonates across platforms like Instagram, TikTok, and emerging channels. 

This is a unique opportunity to shape how millions experience our Food brands online—through both the conversations you spark and the content you create. 

 

The Role

As our Social Media Manager & Content Creator, you’ll be the driving force behind transforming everyday Food products into culturally resonant brand experiences. Operating at the intersection of strategy, creativity, and cultural relevance, you’ll turn strategic briefs into engaging social content that not only reflects brand personality but also sparks meaningful conversations across platforms. 

You’ll lead the development of social-first strategies and manage brand communities, ensuring our Food brands are not just present but influential in the digital space. Your ability to translate brand identity into authentic, platform-native content will be key to standing out in crowded feeds and building lasting audience connections. 

We’re looking for someone with a deep passion for the Food category and a sharp eye for trends—someone who lives and breathes social media and understands how to craft content that feels native, timely, and emotionally engaging. 

In your content creator capacity, you’ll ideate, produce, and rapidly deliver high-impact visual and multimedia content tailored for platforms like Instagram, TikTok, and emerging channels. You’ll proactively connect our brands to trending conversations, using cultural insights to drive engagement, affinity, and conversion. 

You’ll also collaborate closely with our GenAI and Influencer teams to scale content production and enhance its cultural relevance—ensuring our brands don’t just follow trends, but help shape them. 

 

What you will be doing:

Social Media Management  

  • Lead social-first strategies for Knorr and Hellmann´s across paid and organic channels 
  • Build and manage content calendars and community engagement 
  • Spot cultural trends and activate them to boost brand relevance 
  • Collaborate with insights, analytics, and GenAI teams to inform strategy and optimise performance 
  • Shape brand voice and messaging across platforms 
  • Ensure content aligns with brand guidelines and platform best practices 
  • Present strategies and ideas to clients and stakeholders 
  • Stay ahead of platform updates and algorithm shifts 
  • Monitor and report on performance metrics to inform future content decisions  

Content Creation  

  • Create platform-native content that connects Knorr and Hellmann´s to cultural moments in real time 
  • Produce visually compelling assets for Instagram, TikTok, and emerging platforms 
  • Develop versatile content packages that flex across formats while maintaining brand consistency 
  • Lead reactive content creation that positions brands at the heart of trending conversations 
  • Translate brand guidelines into authentic, engaging storytelling 
  • Experiment with visual techniques to elevate Food storytelling 
  • Collaborate with influencer and GenAI teams to scale and enhance content relevance 
  • Deliver content that exceeds benchmarks in engagement and sentiment 
  • Maintain a consistent visual identity across platforms while tailoring content to each channel’s unique audience and tone. 

What you need to be great in this role: 

  • Proven success in managing social media for consumer brands 
  • Experience of minimum 2 years of hands-on experience creating contend for Food brands 
  • Native in Italian and fluent in English (spoken and written - you will work with an international team)
  • Deep understanding of social-first content and platform-native storytelling 
  • Creative flair and excellent written communications skills and great copywriting 
  • Experience creating content that performs exceptionally well across Instagram, TikTok, and emerging platforms 
  • Deep knowledge of social platform best practices and emerging trends 
  • Understanding of social listening and trend identification 
  • Strong expertise in video content creation (TikTok, Reels, YouTube shorts) 
  • Skilled in Adobe Creative Suite and mobile editing tools 
  • Familiarity with AI-powered content creation and optimisation 
  • Ability to analyse performance data and adapt content accordingly 
  • Experience with influencer marketing and social commerce strategies 
  • Knowledge of paid social media planning and execution 
  • Confident managing multiple brand voices and stakeholder relationships 
  • Portfolio showcasing high-performing content across platforms 
  • Sharp eye for cultural trends and visual innovation & Strong attention to detail 
  • The ability to work at pace without sacrificing quality, thriving in high-pressure environments 

Req ID: 15453

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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