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GenAI Creative Director (Design)

South Africa (Remote)

OLIVER+ is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.  

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: GenAI Creative Director - Design

Job Level: Snr (10+ years' experience) 

Department: Artificial Intelligence / Creative

Industry: Beauty

Location: Remote

Time Zone Required: BST

Start Date: Immediate 

Language: Proficiency in English is required as we are a global business 

 

A Little Bit About the Role: 

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. At Pencil we are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising. 

We’re looking for GenAI Creative Directors who will direct a team of Gen AI Creators, as well as use the Pencil platform themselves to deliver high quality, high performing ads to either enterprise clients or small businesses. You will have a team working with you and by nature of your expertise they will largely engage with you to resolve creative challenges they are coming up against and overcome the limitations of GenAI today.  

You will require deep experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the positivity, energy and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations.  One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution 

 

What you'll be doing: 

Culture of excellence  

  • To motivate and influence the creative team to constantly strive for excellence in performance. 
  • To proactively monitor the quality of design projects being produced and submitted by leading internal review sessions and seeking feedback from both internal and external stakeholders. 
  • To oversee and manage the timely delivery of all jobs / projects going through the studio, always taking into consideration the clients’ requirements and expectations. 
  • To investigate, propose and implement innovative ways of delivering design services to maximise efficiency and productivity.  
  • To actively oversee and manage team meetings, forward scheduling meetings and work review meetings. 
  • To manage, oversee and coordinate the sharing of knowledge and the facilitation of learning within the team and all other employees to improve business practices, refine processes, aid and promote the development of creative ideas and introduce new services. 
  • To organise monthly work / successes / learnings / presentations to the wider SMT team to showcase work from the studio/ team managed.  

Business Development  

  • Attend client meetings, present work, discuss needs and identify opportunities. 
  • To assign creative leads and develop accounts and teams.  
  • Keep abreast of and drive global creative trends   

Workflow  

  • To work actively with the workflow / studio manager in coordinating the effective allocation of design talent, facilitating information from colleagues, business managers and staff. To provide effective support to meet client demands and to cover flexible working, holiday and sick leave requirements in the most economical manner.   

Brand Guardianship  

  • To act as brand guardian to ensure all design collateral produced by the design team is faithful to the client’s brand guidelines.   

Customer Centricity  

  • To work actively with all internal and external stakeholders to ensure the delivery of the highest level of client service from all team members.  

People Management & Development  

  • To manage, train and mentor staff and oversee their professional development, offering knowledge, motivation, support and experience as required, including but not limited to their creative and technical skill, to increase productivity, staff retention and enhanced staff morale. 
  • With the assistance of Account Lead, ensure all staff members accurately record timesheets.   

Required experience  

  • As the senior design practitioner within the Creative team, the Creative Director will combine first-class design expertise, creativity and thought leadership with commercial acumen and leadership gravitas.  

What You'll Need: 

  • Be hands-on with a strong focus on digital. 
  • Good understanding and genuine interest in artificial intelligence (AI/GenAi) technologies, showcasing a curiosity for exploring its applications and potential impact. 
  • Be experienced in directing complex, commercial, design projects involving senior stakeholders and interdisciplinary creative teams with strong experience across multiple industries.  
  • Be highly creative with the ability to generate ideas and practically contribute to design details, importantly demonstrating exceptional pure graphic design and typography skills. 
  • Have deep technical design skills in one or more discipline, e.g. Content Creation, Design for Digital, Brand Immersion, Events, Design for Print, User Experience, etc. 
  • Have a proven ability to communicate and liaise with all levels in the business.  
  • Have a proven ability to influence stakeholders at all levels, including outside the design team. 
  • Have a proven ability to effectively manage creative teams.  
  • Have Director level written and verbal communication skills, including public speaking.  
  • Be proficient in Adobe CC, Microsoft Office and other related software. 
  • Be a driven, proactive, helpful, and enthusiastic team player.  
  • Mentor, develop and/or line manage the team  

Good to have: 

  • Experience on beauty brands.
  • Multi-market experience.
  • Good understanding and genuine interest in artificial intelligence (AI)/GenAi technologies, showcasing a curiosity for exploring its applications and potential impact. 

 

#LI-REMOTE
#LI-SJ1
 

 

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

OLIVER+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'

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