Influencer Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Influencer Marketing Manager

Location: Mumbai, India 

About the role:

We are looking for an expert Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns and increase brand awareness.  

As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms. 

One needs to have an in-depth understanding of the social media and influencer landscape along with proficiency in excel.  

What you will be doing: 

• Develop and execute influencer marketing strategies and creative campaigns 
• Identify and build relationships with prominent influencers and thought leaders  
• Strategise and develop content ideas, and curate content briefs 
• Research relevant industry experts, competitors, target audience and users 
• Brainstorm new, creative approaches to influencer campaigns 
• Keep abreast of emerging trends, technologies and influencers 
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels 
• Overseeing the development and implementation of all influencer campaigns from ideation to execution and reporting of the same with detailed analysis 
• Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success 
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns 
• Cultivate professional partnerships with existing contacts 
• Work with the marketing and influencer agencies to curate influencer content for the relevant brand 
• Maintain trackers and present reports along with analysis on campaign performance 

What you need to be great in this role:

• Degree in Marketing, Communications or any similar field 
• Prior experience in leading influencer marketing campaigns 
• Proficiency in excel and powerpoint 
• Must be able to work with different teams and stakeholders 
• Proven track record in outreach campaign strategies 
• In depth knowledge of social media marketing industry 
• Impeccable verbal and written communication skills 
• Well organized with great time management skills 
• Outstanding project management skills  
• Excellent interpersonal and relationship building skills 
• Networking aptitude 

Req ID: 12115

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.