Social Strategist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Social Strategist

Location: Sydney, Australia 

About the role: 

Hybrid working position as part of an FMCG Client, this is an opportunity for an ambitious, self-motivated, hands-on planner to help one of our clients transform their digital marketing to be more culture and audience first.

You’ll be part of a dynamic, agile and growing in-house Studio team, working in close partnership with CX Managers, on iconic global brands. You’ll have a key role to play in finding social-first audience insights, developing smart channel thinking, identifying optimisation opportunities, as well as driving more engaging, effective, and culturally impactful creative work. You will be well versed in the latest trends across predominantly Meta, YouTube, TikTok (others; Snapchat, Twitter/X, Pinterest and Reddit) and consistently bring best in class strategic recommendations to our client's brand and media teams, whilst feeding back learnings and ideas across.

This role is for you if you’re highly audience focused, adept at putting meaningful data insight at the heart of your strategic recommendations, and on the pulse of social culture.

What you will be doing:

• Developing digital communication strategies as part of a cross agency team (ability to advise media partners on audience insights and creative formats, write creative briefs and apply campaign performance learnings to optimisation opportunities)
• Work in close partnership with the account management, creative teams and leaders in other disciplines to identify and convert opportunities for growth (e.g., proactive strategic initiatives, thinkpieces and cross-regional collaborations).
• Building out and optimising precision marketing campaigns, while connecting the dots across various data sources (organic, paid social, ecom, CRM).
• Establishing strong relationships with clients by helping them stay culturally connected to what matters to their audiences (advanced knowledge of GWI and social listening tools is essential).
• Helping raise the bar of our strategic and creative output across the studio, ensuring our clients understand what the role and application of strategy should be across their briefs.
• Work collaboratively with creative teams in identifying opportunities for ground-breaking creative output.
• Sharing best practices and learnings with the global strategy team.

What you need to be great in this role:

You’ll have a great blend of analytical and creative thinking skills: able to plan campaigns and customer journeys in a methodical and data driven way, but also able to come up with insight that inspires and catapults creatives into action. You’ll have hands on experience of delivering great social strategy and activation, and also experience in data driven creativity. You’ll be endlessly curious, and plugged into social culture.

You’ll be solution focused, getting to answers quickly and collaboratively and juggling your time effectively. You’ll be a great communicator – both verbally and in written presentations. You’ll be strongly client centric, building trusted relationships.

Req ID: 12302

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.