Social Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Social Marketing Manager

Location: Jakarta, Indonesia (Remote)  

 

About the role:

YouTube has seen tremendous growth in Indonesia. Millions of Indonesian users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem. 

As the YouTube Social Marketing Manager, You will work in close collaboration with internal cross functional teams, external partners and agencies to identify content trends and that aligns with YouTube Brand Voice to engage fan of the brand on Social

You will be the owner of YouTube Indonesia’s channel on YouTube and Instagram and own the mandate of communicating our brand voice using Shorts, Stories & Community Management..

You will bring to life go-to-market plans for content across owned & operated channels, social, influencer,.

You are great at strategy, mobilize quickly,understand the landscape of local social media trends and culture, enjoy dabbling with data to tell a good story, and make compelling presentations that excite global, regional and cross-functional stakeholders, as well as external partners.

 

What you will be doing:  

•  Drive brand love through daily editorial planning and community management to engage the audience through YouTube Brand Persona. 
•  Constant experimentation and content innovations by identifying breakthrough content opportunities
•  Analyze successes, failures, learnings and way forward on initiatives and experiments
•  Own YouTube Indonesia (the brands) mandate on YouTube and Instagram
•  Work with internal and external partners to identify content ideas and strategy for a social first activations. 
•  Execute go-to-market plans and campaigns 
•  Building the YouTube Indonesia social brand with a specific focus on the user audiences

Scope involves:

•   Social channel and content calendar management across Instagram,, YouTube  that can extend to other global channel like TikTok or LinkedIn when needed.
•   Campaign strategy and management
•   Community building and responses
•   Reporting and measurement, with proficiency in social media platforms and tools(Sprinklr, Hootsuite, Brandwatch or Sprout Social, etc)
•   Managing agencies and providing feedback on content and campaign ideas
•   Must be comfortable with:

o   Writing social media briefs

o   Analyzing social media data

o   Working with cross functional and regional teams

 

What you will need to be great in this role: 

• Good Social Marketing experience
• 5-8 years of relevant experience in content marketing roles across agencies or client side
• Proficiency in project management and marketing execution across channels and markets
• Excellent written and verbal communication skills
• Strong strategic thinking and comfortable with data backed decision making
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 13740

#LI-FA1 #LI-Remote

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.