Copy Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Title: Senior Copywriter/Copy Lead 

Years of experience: 6-9 

Location: India (Remote)

Operating Hours: 7am-4pm IST

 

Role Overview:

 

We are seeking a creative and data-savvy Content Strategist to build and execute our thought leadership program. In this role, you will be responsible for shaping our voice in the advertising industry by transforming complex data, research, and market trends into compelling, actionable content. You will create insightful narratives that position our brand as a leader in the ads marketing space, engaging a global audience of marketers and business leaders.

 

Key Responsibilities:

Content Strategy & Creation:

• Conceive, write, and produce a variety of high-impact thought leadership content, including in-depth articles, data-driven reports, infographics, newsletters, video scripts, and social media campaigns.
• Develop and maintain a strategic content calendar aligned with key industry moments, product launches, and business priorities.

Insight-Driven Storytelling:

• Partner with data analytics, research, and product marketing teams to translate quantitative and qualitative findings into actionable insights and compelling narratives for a B2B audience.
• Turn complex product information and business goals into clear, engaging, and persuasive content that educates and inspires our target audience.

Content Production & Optimization:

• Own the end-to-end content production workflow, from initial draft to final publication, ensuring the highest standards of accuracy and quality.
• Apply SEO best practices to all thought leadership content to maximize organic reach and drive qualified traffic.
• Manage the back-end setup, layout, and publication of content on our CMS, including uploading all visual and video assets, to keep the production pipeline running smoothly.

Performance & Collaboration:

• Work cross-functionally with design, PR, and performance marketing teams to ensure content is promoted effectively across all channels.
• Analyze content performance and use data to refine and improve your content strategy over time.

 

Skills needed:

 

• Proficient in digital marketing tools and platforms for effective copywriting.
• Ability to develop and execute comprehensive copywriting strategies based on marketing data insights.
• Expertise in various digital marketing channels and tactics for integrated campaigns.
• Strong project management skills, including budgeting and resource allocation for copywriting initiatives.
• Proven track record of publishing content across various social media channels.
• Strong understanding of multi-platform content strategies.
• Exceptional language skills, with the ability to develop concise, engaging, and precise text.
• Ability to synthesize complex information from diverse sources into engaging stories.
• Experience in fast-paced, dynamic client environments with a proactive and adaptable mindset.
• A passionate advocate for storytelling, with a strong drive to inspire through words.
• Highly self-motivated, capable of working independently with minimal supervision.
• Collaborative and open-minded, thriving in team environments.
• Maintains confidentiality and discretion in handling sensitive information.
• Driven, proactive, and enthusiastic, with a passion for new technologies and AI.
• Proficient understanding of AI tools is beneficial, with a keen ability to learn and leverage these tools.
• Strong Stakeholder Management skills

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.