APAC Social Marketing Specialist (Shorts) - Agency Partner Scope of Services and Deliverables for APAC YouTube Social

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Job Title: APAC Social Marketing Specialist (Shorts) - Agency Partner Scope of Services and Deliverables for APAC YouTube Social 

Location: Mumbai - India (Remote)

Work Shift: Early Morning Start hours basis SGT timezone 

About the role:

YouTube has seen tremendous growth in APAC. Millions of users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem. The scope outlines the Social Marketing services required for the YouTube APAC Social team.

In this scope, candidate will bridge the gap between culture, content, and strategy. The candidate will be responsible for identifying/understanding trends, developing editorial and campaign plans, and executing go-to-market strategies that drive the growth of Shorts across the region.

What you will be doing:

1. Trend Spotting & Editorial Strategy

• Culture & Trend Amplification: Work in close collaboration with local social teams, XFN teams, and agencies to identify culture and content trends.
• Editorial Planning: Develop regional Shorts editorial strategy and plan for Shorts, working with the local teams and continuously improve editorial plans for APAC YouTube social channels
• Creative Development: Develop amazing, innovative creative ideas that people love sharing, ensuring a "Social-first" approach.

2. Go-to-Market (GTM) & Campaign Management

• Integrated GTM Execution: Bring to life comprehensive go-to-market plans for Shorts content across a full ecosystem, including owned social channels, earned media, paid social and influencer.
• Social & Influencer Campaigns: Develop and execute dedicated social and influencer go-to-market plans and campaigns designed for Shorts.
• Agile Execution: Demonstrate a bias for action and execution, managing campaigns with agility to adapt to the fast-moving social landscape.

3. Analytics, Innovation & Stakeholder Management

• Data Storytelling: Work with data to tell a good story. Create and deliver compelling presentations that excite global, regional, and cross-functional stakeholders, as well as external partners.
• Experimentation & Growth: Drive constant experimentation and innovation by identifying breakthrough opportunities through internal and external data.
• Performance Analysis: Analyze successes, failures, and learnings from initiatives to define the "way forward" and continuously optimize strategy.

What you need to be great in this role:

• Creative & Strategic Balance: Ability to develop creative ideas while maintaining a strategic view of product goals.
• Data Literacy: Strong ability to synthesize data into actionable insights and persuasive narratives.
• Communication: Excellent presentation skills, capable of influencing key stakeholders and partners.
• Agility: Comfortable working in a fast-paced environment with a strong ability to pivot based on trends and data.
• Collaboration: Ability to work effectively with cross-functional teams (Product, PR, Media) and external agencies.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 15780

#LI-AS2 #LI-Remote

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.