Associate Creative Director (Copy)

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Associate Creative Director (Copy) 

Location:  Manila, Philippines

  

About the role: 

In a highly competitive and saturated marketplace, creating visually stunning, impactful, and effective creative work is essential. To help us deliver this, we are looking for a strong Associate Creative Director – Copy with a proven track record across this category to join us.

This role is focused on creative and copy leadership — responsible for:

• Transcreating and adapting Global English copy for the local market
• Setting and maintaining the creative and copy standard across the account
• Directing, developing, and inspiring copy talent at all levels
• Quality control (QC) of copy deliverables before sharing back to Market

The Associate Creative Director will effectively and efficiently oversee and direct conceptual and copy projects. Working closely with clients to develop original ideas, you will be responsible for the quality of ideas and the end-to-end copy execution of jobs — from brief through to delivery. You will oversee multiple simultaneous live projects, working alongside Copywriters and Designers who will look to you for creative direction, feedback, and quality assurance.

We are looking for a multi-skilled creative who will direct, inspire, lead, and support all levels of copy and creative talent across the account — defining and advancing a positive and highly productive creative culture for one of our well-known global accounts.

We offer reasonable adjustments throughout the recruitment process.

 

What you will be doing:  

Copy and Creative Direction:

• Lead and adapt copy for the local market as required
• Conduct first-level QC on all copy output before final delivery to Market
• Interpret briefs from the Client Team clearly and accurately, translating them into sharp creative direction
• Ensure brand tone, regulatory sensitivity (alcohol category where relevant), and market nuances are reflected in all output
• Provide cultural context to creative teams to inform and elevate copy decisions
• Champion creativity and client centricity across every piece of work
• Creatively direct copywriters, supporting their development and performance to ensure maximum efficiency and creative quality
• Manage, supervise, review, and audit the work of copywriters and community managers to ensure output meets client expectations
• Drive the highest quality of creative concept, copy, and artwork across the account
• Oversee and review new creative concepts for both new and existing clients
• Act as brand guardian to ensure all copy collateral is faithful to the client's brand guidelines
• Undertake copy of digital collateral to the client's brief and within agreed timeframes where required
• Organise and lead work review sessions and creative critique to continuously raise the quality bar
• Investigate, propose, and implement innovative approaches to copy craft to maximise efficiency and output quality

Creative Strategy:

• Work with the wider SMT to establish and evolve creative copy strategy for the account
• Motivate and guide the creative team to consistently strive for excellence
• Proactively monitor the quality of copy projects, leading internal review sessions and gathering feedback from internal and external stakeholders
• Manage, oversee, and coordinate knowledge-sharing and learning facilitation within the team to improve creative practices, refine processes, and introduce new services
• Organise monthly presentations to the wider SMT to showcase work, successes, and learnings

Business Development:

• Attend client meetings, present work, discuss needs, and identify opportunities
• Assign creative leads across projects and accounts

Brand Guardianship:

• Ensure all copy collateral produced by the copy team is faithful to the client's brand guidelines at all times

Client Centricity:

• Work actively with all internal and external stakeholders to ensure the highest level of client service from all team members

People Management and Development:

• Manage, train, and mentor team members, supporting their professional development through clear objectives and development plans
• Offer knowledge, motivation, support, and experience to increase productivity, retention, and team morale

 

What you need to be great in this role:  

Must Have:

• Strong background in a creative agency environment
• Demonstrated copywriting capability across digital and integrated campaigns
• Professional proficiency in English required

Preferred:

• Alcohol category experience; if not alcohol, strong FMCG or Luxury brand experience
• Experience working within regional or global matrix organisations

The Associate Creative Director will:

• Be hands-on with a strong focus on digital
• Be experienced in directing complex, commercial copy projects involving senior stakeholders and interdisciplinary creative teams, with strong experience across global brands
• Be highly creative with the ability to generate ideas and practically contribute to copy and creative output
• Have deep technical copy skills in one or more disciplines — e.g. Content Creation, Copy for Digital, Brand Immersion, Events, Copy for Print, User Experience
• Have a proven ability to communicate and liaise with all levels of the business
• Have a proven ability to influence stakeholders at all levels, including outside the copy team
• Have a proven ability to effectively manage and develop creative teams
• Have strong written and verbal communication skills, including public speaking
• Be proficient in Adobe CC, Microsoft Office, and other related software

GenAI and Agentic Thinking:

• Advanced proficiency with Gen AI tools relevant to copywriting and creative direction, used to enhance output quality and efficiency
• Experience designing AI-assisted workflows for self and team, and supporting others in adopting them effectively
• Ability to train team members on effective use of AI tools within the copy discipline
• Agentic approach to managing complex, multi-workstream creative projects — breaking down challenges systematically and identifying clear paths forward
• Strong understanding of where AI adds value and where human creative judgment must take precedence, with rigorous oversight of AI outputs

Req ID: 17407

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.