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Social Marketing Manager

Mumbai, India

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Social Marketing Manager

Location:  Mumbai, India 

 

About the role: 

As Social Marketing Manager for YouTube Marketing in India, you will be shaping and driving the social presence of one of the most culturally significant brands of our times in a dynamic and growing region.

You should have 5yrs of experience driving social strategies and programs that have created impact on marketing and business goals. You are as obsessed about what excites our audiences on social media and our follower communities as you are about what our products can do for them. You are a constant advocate for our users and creators – your ideas are always deeply rooted in what they care about and what delights them. You have deep analytical expertise and experience setting up processes to escalate potential brand risks and respond swiftly and thoughtfully to topics that are important to our users. And you look at social as a way to deepen our connection with communities, relying on data for insights that will drive measurable results.

The role is cross-functional and international - you’ll work with local, regional (APAC) and global YouTube product marketing managers as well as local XFN teams (e.g. partnerships, legal, comms, policy). You’ll deepen brand engagement, elevate our social presence, drive positive brand sentiment and engagements, and provide frequent and clear analysis to management allowing the organization to develop a strong grassroots understanding of what our users and creators care about. Beyond building impactful social and influencer marketing strategies that bring the brand to life across social channels, you’ll also work with the regional social marketing team on including proactive and reactive social listening and issue management. You will be a part of the YouTube APAC Social Marketing Team and will report to the Social Marketing lead for YouTube India Foundational in Oliver. 

 

What you will be doing: 

  • Always-on editorial and community management: 
    • Lead the strategies and operations of YouTube India’s Shorts Channel
    • Elevate our always-on content and community management based on our team missions, handle strategies, and OKRs.
    •  
  • Initiatives: 
    • Partner with marketing peers and leadership locally and across regions to help develop programs, campaigns, strategies and GTM plans that deliver intended business results and in line with business and campaign goals across YouTube’s verticals and audiences 
    • Engage and lead social media, influencer and content agencies to build effective campaigns for key YouTube products and campaigns targeted at viewers, casual and intentful creators, with clear strategy to deliver optimal creativity and innovation. 
  • Social Insights: Partner Insights & Analytics team and analytics agencies to track and share 
  • Social impact on YouTube business goals. 
  • Social performance indicators to monitor the health of the YouTube brand in India. 
  • Campaign performance reporting and learnings
  • Insights from YouTube social that can impact broader YouTube marketing
  • Rapid Response: Work closely with global and regional social/PR/legal/policy teams as part of a Global Rapid Response Team to put in place round-the-clock social listening/monitoring workflows and processes, proactive and reactive escalation and management of user sentiment across social platforms.
  • Operations: Support FTE in compliance with regards to the SOWs, POS and invoices of external agency partners

 

What you need to be great in this role: 

Minimum qualifications: 

  • Bachelor’s degree or equivalent work experience.
  • Experience in planning, executing and optimising social media and influencer marketing campaigns or programs
  • Experience in working with social media, influencer and content production agency partners
  • Excellent English written and oral communication skills. Fluency in Hindi and knowledge of 1-2 other Indian regional languages is an added advantage. 

Preferred Qualifications: 

  • Understanding of YouTube’s ecosystem (user, creator, advertiser) and multi-format product (long form, short-form, streaming) with a focus on short form content. A good understanding of YouTube Shorts and its ecosystem (creators, content, trends) is a must! 
  • Good record of creativity and data driven optimization, ideally in social media marketing (experience using Sprinklr or BrandWatch is a plus). 
  • Understanding of Social Media best practices and campaigns in India, and the best Social brands and agencies. 
  • Understanding of the Indian influencer ecosystem, content production and the best in class agencies in the market for each. 
  • Experience in social analytics, knowledge of social media monitoring and listening tools – have built and maintained processes to proactively and reactively manage audience sentiment across social platforms.
  • Demonstrated strong performance in prior roles, with independence, strong sense of ownership  and ability to form own point of view and recommendations
  • Ability to operate and find answers/develop solutions in ambiguity and in a very fast paced environment. 
  • Outstanding written and oral communication skills. 
  • Strong experience in working with statistical analysis and data mining software is a plus.

Req ID: 17488

#LI-AS2 #LI-Remote

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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