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Social & Influencer Marketing Manager

Gurgaon, India

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Social & Influencer Marketing Manager

Location: Gurgaon, India

 

About the role: 

We are hiring a Social & Influencer Marketing Manager to lead short‑form video and social shopping marketing initiatives. You will own go‑to‑market strategy, influencer recruitment and campaign execution across owned channels, partner/social channels and paid amplification. The role requires close work with internal marketing and product teams, agency partners, creator/talent partners and regional social teams to drive business, marketing and social KPIs. 

 

What you will be doing:

  • Own GTM strategies and campaign roadmaps for short‑form video and social shopping activations across owned, partner and paid channels. 
  • Brief, manage and coordinate agency partners and third‑party vendors to ensure timely, on‑brief delivery. 
  • Build and run influencer and creator programs: recruitment, onboarding, activation, optimization and scaling. 
  • Identify and partner with short‑form creators and influencer networks across languages and regions. 
  • Design and run experiments to discover high‑impact creative formats and creator archetypes. 
  • Ensure agency execution aligns with briefs, brand guidelines and partner requirements. 
  • Manage content calendars, creative approvals, publishing schedules and paid amplification as needed. 
  • Define success metrics, set up tracking and reporting, analyze performance and translate findings into optimizations. 
  • Monitor social trends and listening signals; surface risks, opportunities and potential brand issues. 
  • Collaborate with cross‑functional teams to align strategy, secure resources and present performance to stakeholders. 
  • Drive continuous optimization of influencer plans based on learnings and results. 

 

What you will need to be great in this role:  

  • Campaigns consistently meet or exceed reach, engagement and conversion KPIs. 
  • Scalable, repeatable creator programs that deliver measurable impact. 
  • Strong agency and partner relationships with smooth execution. 
  • Actionable insights and experiment learnings that inform future strategy. 

Minimum qualifications: 

  • BA/BS degree or equivalent experience. 
  • 6+ years’ experience in social media and influencer marketing (agency or client side), with experience in short‑form video and social shopping ecosystems in India. 
  • Strong project management skills; ability to run multiple campaigns and manage complex budgets. 
  • Data‑driven mindset and experience with analytics, A/B testing and performance reporting. 
  • Excellent written and verbal communication and presentation skills. 
  • Demonstrated ownership, proactive problem solving and stakeholder management. 

Preferred: 

  • Experience with social analytics and listening tools. 
  • Experience working across markets or with regional/global social teams. 
  • Familiarity with social commerce and performance measurement for shopping activations. 
  • Interest in AI and emerging content technologies; ability to learn and apply AI tools to creative and workflow optimization. 

Req ID: 17503

#LI-AS2 #LI-Remote

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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