Back to jobs
New

Social Media Manager

Mumbai, India

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role:  Social Media Manager

Location:  Mumbai/Gurgaon/Delhi, India

 

About the role: 

We’re looking for a Social Marketing Manager to shape the voice of one of the world's most culturally significant brands. You aren't just managing social media; you're driving high-impact, strategic opportunities in the Indian market, specifically focusing on YouTube Shopping. You are deeply invested in understanding what drives our audience, and equally passionate about how our products can empower creators to build sustainable, meaningful careers through YouTube Shopping in India. You will use social platforms to deepen our connection with communities, relying on data to uncover insights that drive real-world business results. You will also be the frontline defender of our brand, using your analytical expertise to set up processes that escalate potential risks and respond thoughtfully to what matters most to our users. 

The role is highly cross-functional and international. You will collaborate daily with local, regional (APAC), and global YouTube product marketing managers, alongside cross-functional teams in partnerships, legal, communications, and policy 

 

What you will be doing: 

  • Always-On Shopping Strategy: Lead the strategy and operations for creator-facing social channels, driving the adoption of YouTube Shopping features. Elevate content that moves creators from awareness to consistent tagging habits. 
  • Creator-to-Creator (C2C) Excellence: Shift the Shopping showcase strategy toward a centralized, high-volume C2C content engine. You will champion utility-driven content—like step-by-step How-Tos and creator collaborations—that clearly explains the value of Shopping and drives action. 
  • Campaigns & Initiatives: Partner with marketing peers locally and across regions to develop and execute campaigns that deliver on business goals.  
  • Fuel the Creative: Engage and lead our social media, influencer, and content agencies. You will guide them to build effective, best in class, innovative campaigns & content targeted at casual and intentful creators. 
  • Data-Driven Optimization: Track the real business impact of our social efforts. You will use performance indicators to measure how Shopping content drives views and engagements, identifying what resonates best with creators (e.g., direct value vs. promotional content). 
  • Run the Engine: Support full-time employees (FTE) in ensuring compliance with Statements of Work (SOWs), Purchase Orders (POs), and invoicing for all external agency partners.  

 

What you need to be great in this role: 

  • The Foundation: A Bachelor’s degree (or equivalent work experience) and 5 to 7 years of experience planning, executing, and optimizing impactful social media and influencer campaigns. 
  • The YouTube DNA: A deep understanding of YouTube’s ecosystem (users, creators, advertisers) and our multi-format products (long-form, short-form, streaming). A strong grasp of the e-commerce landscape and how it intersects with content creation is essential. 
  • Agency Expertise: Proven experience leading and collaborating with social media, influencer, and content production agency partners. 
  • Cultural Fluency: A comprehensive understanding of the Indian influencer ecosystem, local social media best practices, and the top agencies operating in the market. 
  • Analytical Rigor: A strong track record of creativity paired with data-driven optimization. You should be well-versed in social analytics and listening tools (experience with Sprinklr or BrandWatch is a plus). 
  • Communication & Hustle: Outstanding written and oral communication skills in English. Fluency in Hindi (and knowledge of other regional Indian languages) is an added advantage. You must be a scrappy, proactive problem-solver with a strong bias for action and a track record of making things happen in fast-paced, ambiguous environments. 
  • AI Native: You possess a strong willingness and capability to integrate AI solutions into daily operations, continuously seeking ways to improve efficiency and work quality. 

Req ID: 19121

#LI-Hybrid #LI-AS2

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Create a Job Alert

Interested in building your career at OLIVER - APAC? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Adjust Your Set (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or DARE(“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Aylesworth Fleming (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

India Demographic Question Set

As part of our commitment to equity, diversity and inclusion, we are asking individuals seeking employment with OLIVER and Brandtech+, The Inside Ideas Group to complete this voluntary self-identification survey. We know that by creating a culture of inclusion we will attract and retain a diverse workforce that creates a more rewarding work environment, stimulates creativity and delivers better overall performance. 

Completion is entirely voluntary, and you may identify in more than one designation group. Completion will not affect your opportunity for employment, or the terms or conditions of your employment. This information will not be taken into consideration when assessing your application and can only be viewed on an anonymised aggregated basis. For the protection of our legitimate interests, we may need to retain this information for a defined period to keep the records of our hiring process. 

Select...
Select...