
Temporary Social Media Associate
THE ROLE: SOCIAL MEDIA ASSOCIATE
Are you obsessed with social media? OLLY is looking for a creative thinker, curator and executor to help contribute to our social media presence and support the Sr. Social Media Manager with day-to-day responsibilities, content creation, managing our community and more. The ideal candidate will have a deep understanding of the social media landscape, with a focus on TikTok and Instagram. Our successful applicant will know a thing or two about how to create an engaging TikTok video, what’s trending and how to Reel people in (get it?!). This role reports into the OLLY Sr. Social Media Manager and will be a key player in the Brand Impact Group (B.I.G).
KEY RESPONSIBILITIES
- (25%) Drive our editorial calendar via Sprout, primarily focused on TikTok and Instagram, by planning, scheduling and posting content day-to-day.
- (25%) Support in-house content creation including ideation, execution and production and support external partners that create content for the brand, including social agency and content creators in partnership with Sr. Social Media Manager.
- (25%) Facilitate the growth of OLLY's community, in partnership with the Sr. Social Media Manager, with day-to-day support of the ambassador program and manage our community on priority social platforms.
- (10%) Support weekly and monthly KPI reporting, helping drive optimizations and learning agendas.
- (10%) Partner with Sr. Social Media Manager and Integrated Marketing Teams to plan social content and propose ways OLLY can participate in relevant and timely trends/topics.
- (5%) Work cross-functionally with Insights, Shopper, Ecomm, etc. to drive integration and support and amplify 360 campaign moments.
THE CANDIDATE
The ideal candidate lives and breathes social media. They have some working experience in social media, whether that be on the brand side or on the agency side, (personal experience is a bonus!) They are capable of navigating how to show up on behalf of a brand when it comes to trends, cultural moments, and more. They know the Gen Z and Millennial audiences like the back of their hand and know how to effectively engage with them. They understand how trends come and go and always have their finger(s) on the pulse. This person is creative, ambitious, collaborative and excited to take their vitamins everyday (if they don’t already).
CAPABILITIES + SKILLS REQUIRED
- 2-5 years in marketing with a focus on social media
- Excellent knowledge of social media platforms such as TikTok, Instagram, Facebook, Twitter and YouTube, LinkedIn, Snapchat, etc.
- Excellent communication and time management skills with the ability to manage multiple priorities concurrently
- Strong writing skills both in internal business communication and external consumer facing materials
- Strong understanding of social media KPIs and metrics and how to use them to inform strategy
- Ability to contribute ideas clearly to internal team members and external agency partners
- Ability to work well and quickly under pressure both individually and as a part of a team
- Highly organized, detail oriented and self-motivated
- Comfortable in a data-driven business environment
NICE TO HAVES
- Experience using a scheduling platform like Sprout, Hootsuite, Sprinklr, etc.
- Deep understanding of how to grow new social media channels (maybe this is your own channel!)
- Experience using Microsoft suite tools
- Personal account management
THE DETAILS
LOCATION: Remote - NYC Preferred
HOURS: 40 hours/week for 12 months (temporary position)
MANAGER: OLLY Sr. Social Media Manager
RATE: $39-$43/hour based on experience
PLEASE NOTE: Candidates must be authorized to work in the UnitedStates without sponsorship. For all OLLY positions. Religious and/or medical accommodations will be considered on a case-by-case basis.
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