Digital Performance Business Director

About the Role:

As the Digital Performance Business Director, you will be responsible for all performance activity and digital development across the account. ​

You will provide thought leadership that sets the performance agenda for Specsavers; one that is market-leading and innovative at heart. This will involve collaboration with our media partners and our central technology team to develop out of the box solutions that deliver competitive advantage for Specsavers. 

The successful candidate will likely have been in the industry with a strong performance background and digital understanding. ​

The ideal candidate will be an expert in all performance fundamentals from defining the media task, developing the performance strategy, translating media strategies into action, and evaluating the impact of actions against client objectives and business outcomes. ​

They will have experience within key digital performance channels (Paid Search, Programmatic Display & Paid Social) and exposure to ATL performance channels (OOH, and Audio). They will have fluency in media planning tools designed to enhance flighting, phasing and weighting of campaigns. ​

Communication skills are critical in this role, so the ability to construct logical and persuasive recommendations is key. Their naturally collaborative approach is likely to drive both effective working patterns internally, and a good profile with media owner partners and key senior clients alike. ​

Experience in Paid Search & E-commerce is preferred. Similarly, experience with clients on the Google stack is ideal.

Skills ​

A deep understanding of all media channels & Specialist propositions within the digital landscape (and a developing MG OMD and wider OMG specific knowledge)​

Familiar with advanced attribution and measurement solutions to drive performance planning and the development of future media activity using tools such as Google Analytics, Keyword Planner, Facebook Analytics & Google Trends​

Key analytical capabilities, confidence in the manipulation of large data sets, and an understanding of the ways that the use of data (including client first party data) can driver better results in marketing. ​

Be able to extract the key information from client briefs, challenging where required, and defining what is needed to provide a suitable response​

The ability to design and nurture innovative ideas through collaboration with a wide range of stakeholders ​

Proven excellence in story-telling and narrative building to deliver impactful, persuasive proposals to clients​

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Deliverables​

Reporting into the Head of Digital, the Performance BD will be responsible for setting and defining trading forecasts across the year, as well as the Digital Maturity Agenda for Specsavers. ​

Responsible for the development of core team (AD, AM, Executive) ensuring best practice excellence in performance craft, data analysis, presentation storytelling and commercials​

Identify opportunities to improve legacy process driving efficiencies in day-to-day output of core team, and work with senior agency partners to design bespoke, new to market opportunities and build impactful joint business partnerships​

Hold strong relationships with all specialist team leads, media partners, agency and group to ensure strong information flow and effective working processes and best in class work delivery. ​

Owns the relationship with Senior clients within the marketing team to ensure effective collaboration between MG OMD (and OMG) and the Specsavers Business (and its partners), guiding and educating clients where necessary to progress client's digital maturity.

 

About the Agency:

 

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. ​

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.​ 

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.  

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference. ​ 

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.  ​​ 

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work. ​ 

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.  

 

 

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.