Senior Manager, Paid Social

About the Role:

The role sits within the Western Europe Markets (WEM) Philips Performance Media team and involves working closely with our 17 markets across the region to enable the next phase of business and digital transformation for Philips. You will work with and report into the Performance Director, and work in collaboration to the wider performance team to ensure the client business objectives are met.

The WEM Paid Social Senior Manager is responsible for leading our Paid Social activity across the region for Personal Health for Philips. You will be responsible for delivering best-in-class Paid Social strategies and execution, planning and delivering strategies across branding, performance media and ecommerce, and delivering on Philip’s business priorities. You will define the ways of working for WEM Paid Social, partnering with both the client to deliver their objectives, as well as the wider performance team to drive a holistic approach to performance media. You will also line manage a Social Manager, therefore you will be responsible for their learning and development, and leading the overall channel strategy, activation and delivery. You will support the Performance Director with instilling best practices, training and innovation across the EMEA hub.

The ideal candidate will be a proactive, a problem-solver, with a proven background in paid social to deliver best service for Philips.

This is an exciting role with excellent career opportunities and benefits within a high-profile team. To that end, we are looking for someone who can hit the ground running, take full ownership of the paid social marketing strategy, and drive excellence of delivery across the account and team overall.

Specific areas of responsibilities involve:

• Senior stakeholder management across regional Philips team
• Collaboration with local country teams to deliver best in class Paid Social media plans aligned with countries priorities including strong D2C layer managed centrally
• Define and deliver the key priorities and workstreams for Paid Social for Philips
• Define and deliver the test & learn plan for Philips guiding execution of these plans with your direct reports ensuring Philips stays at forefront of testing new capabilities within Paid Social
• Identify and deliver growth opportunities
• Ultimate responsibility for best practice activation set-ups in media buying platforms with expert in platform knowledge to be able to constantly improve utilisation of automation and new features, optimisation of campaign builds and creating robust QA process
• High quality, robust and actionable data and performance analysis & reporting with focus on suggesting optimisation opportunities to constantly improve performance to both market and country teams
• Working closely with creative teams to optimise the process of specs sharing/ creative best practice to ensure that creatives are optimised for activation platform needs
• Leading training for more junior team members to constantly push the team to develop, including objectives settings, 1-2-1s and robust plans for onboarding new team members
• Ultimate responsibility for billing and invoicing across Paid Social, ensuring faultless billing and reconciliation process
• Work closely with media owners to review their suggestions and drive added value where possible including opportunities to work with new publishers
• Additionally, you will be a part of the OMD EMEA Performance Community, where we want you to share your expertise and knowledge

 

About You:

• Demonstrable experience in activation and planning expertise across paid social
• Proven ability to independently manage multiple stakeholders in a fast-paced environment
• Knowledge of and experience in the media agency ecosystem
• Excellent team management and training experience
• You will have a depth of experience across Meta and TikTok, experience in SnapChat, Reddit and Twitter, as well as campaign management tools such as Sprinklr or Smartly, is highly beneficial
• You will have excellent excel skills
• You will have excellent presentation skills, and feel comfortable building and delivering powerpoint presentations to clients
• You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Omniture
• You will have experience activating paid social and therefore an understanding of best practice across planning, platform choice, campaign type, campaign structure, optimisation, QA, reporting, insight generation and finance
• You will also have strong relationships with key partners and be up to date on their latest products.​
• You will be able to work with other digital teams and feel comfortable discussing how paid social fits into the overall marketing mix.​
• You will be able to put forward recommendations and forecasts outside of CPA/CPL and showcase to the client how this activity contributes to their KPIs. ​

 

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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