Business Director, Marketing Science

About the Role:

You’ll join the Marketing Science team as a Business Director, specialising in Media Measurement and Analytics. In this leadership role, you will design and implement advanced analytical approaches, leading key workstreams and guiding junior members of the team while serving as a trusted thought partner to our clients. Most importantly, you’ll become part of a talented and collaborative team that values fresh thinking, delivers exceptional work, and enjoys the journey along the way.

Responsibilities Include;

Leading Marketing Science initiatives on the Phillips (Western Europe) account (50%)

• Sufficiency planning: oversee budgeting process, project manage, sense-check outputs & drive the recommendations back to the client and agency teams
• Test & Learn: Develop incrementality tests for media, PR and influencer marketing and ensure findings are embedded into the planning process
• Draw insights from MMM and brand tracking outputs to advise on future media and business strategy to drive regional and drive local market learning

Delivering Marketing Science services (agency-wide clients and internal workstreams) 50%

• Oversee marketing measurement projects (including MMM, measurement audits, budget setting, pricing & promotions etc)
• Evangelise new analytical techniques and technologies across the agency
• Pro-actively contribute to the development of Marketing Sciences NPD, incorporating the latest academic and industry research

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.