CDP Engineer

About the Role:

Role Summary
As a CDP Engineer at Annalect, you will play a pivotal role in helping clients unlock the full value of their customer data. This role exists to architect, activate, and optimise Customer Data Platform (CDP) solutions, ensuring these initiatives drive tangible outcomes across marketing, media, and customer engagement strategies. You’ll bring technical rigour and consultative thinking to complex challenges, translating business needs into scalable CDP solutions.

Key Responsibilities

• Provide hands-on CDP expertise and technical consultancy to clients across a wide range of sectors
• Design and deliver tailored CDP activation strategies aligned with client goals and use cases
• Configure, test, and optimise CDP platforms to support robust audience segmentation, data integration, and real-time activation
• Lead the technical implementation of new CDP deployments and enhance existing configurations to maximise performance and value
• Partner with internal data, media, and analytics teams to connect CDP solutions to broader marketing ecosystems
• Support stakeholder education and upskilling around CDP capabilities and best practices
• Ensure the successful, end-to-end delivery of CDP projects with clear documentation and strong client communication

Additionally, individual objectives are agreed and reviewed on a quarterly basis (as a minimum frequency).

Ideal Candidate

Experience & Knowledge

• Demonstrated experience delivering complex CDP solutions end-to-end
• Hands-on expertise with one or more major CDP platforms (e.g. Adobe Real-Time CDP, Salesforce CDP, BlueConic, Tealium, Segment)
• Familiarity with data integration concepts, identity resolution, customer journey orchestration, and audience segmentation
• Experience working in or alongside marketing, CRM, or media teams preferred
• Comfortable working in an agile environment and collaborating across cross-functional teams

Skills

• Hands on experience with TreasureData CDP, this is integral to the position
• Strong stakeholder engagement and client-facing communication skills
• Effective project management abilities, with a focus on timelines, scope and quality
• Technically proficient in configuring data pipelines, events, attributes, and custom audiences within CDP tools
• Experience with platforms like Snowflake, Google Cloud, or Adobe Experience Platform is a plus
• Understanding of privacy, consent, and data governance in the context of customer data

Competencies

• A proactive problem-solver who thrives on building from the ground up
• Analytical and commercially aware—able to balance technical solutions with business impact
• Flexible, collaborative, and comfortable working across disciplines and client organisations
• Passionate about the evolving MarTech ecosystem and keen to stay ahead of emerging trends

About Annalect EMEA:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.

The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. 

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London,  Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

 

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.