Executive Director, Performance

About the Role:

You will work and report into Managing Partner, Client Leadership and work in collaboration with the wider performance team to ensure the client business objectives are met across two of our clients Nissan and Sony Pictures.

This role will lead centralized digital performance for Nissan’s pilot “Nano” program, establishing new ways of planning and operating in support of micro-mobility whilst ensuring successes are shared and scaled across Nissan’s wider businesss. Nano is already live in France, Italy & Germany and planned to launch in 9 further EMEA markets before the end of the year. Activity is in support of their joint venture with Silence and therefore needs to align with, complement and yet be distinctive from parallel Silence-owned media campaigns as well as concurrent Nissan media in each market. This will account for 50% of the role.

Sony Pictures is a global Entertainment brand, delivering a wide variety of high profile films in cinema. We run centralised digital media across the EMEA region, leading the test & learn agenda, and work with local markets to set guardrails, rollout success tests, and elevate digital strategy and performance across the region. We partner with the client at a very senior level, and are looking to bring in senior expertise to be the driver of thought leadership, innovation, and digital maturity for Sony, as well as ensuring excellence in campaign planning and delivery. This will account for 50% of the role.

The Executive Director, Performance is responsible for supporting our digital performance team across EMEA;

1. To raise awareness that Silence products are available at Nissan dealerships, drive footfall, online lead enquiry and test drives. To ensure Nissan-funded activity complements the brand building campaigns of Silence themselves whilst maintaining a critical Nissan flavour / benefit. To utilise the Silence products (and target audience) as a hook to encourage new demographics and audiences into the Nissan ecosystem. And to ensure that successes and lessons are captured and codified for socialisation and support of wider Nissan AMIEO teams. To train, support, and develop the craft skills within the core Nissan team.
2. To ensure and drive excellence in digital campaign planning and activation across EMEA for Sony Pictures. To drive though leadership and inspiration among VPs and C-Suite at Sony Pictures, as well we with internal teams. To set and lead the testing agenda and framework to elevate our campaigns and expediate digital maturity. To train, support, and develop the craft skills within the core Sony Pictures team.

This is an exciting role with excellent career opportunities and benefits within a high-profile team. To that end, we are looking for someone who can hit the ground running, define their work efficiently, and drive excellence of delivery across the account and team overall.

About You:

• Demonstrable experience managing digital media
• Proven background in performance media, with expertise across paid search, paid social, programmatic, direct display and ecommerce, with a depth of specialism in at least one
• Activation experience, coupled with strategic expertise
• You will be expected to have international experience, having a good degree of familiarity with local market nuances and vendors.
• Experience in driving JBPs with key media partners and coaching the team to select the right partners based on strategic goals of the client is required.
• You will help the client shape their digital measurement agenda supporting Nissan and Sony Pictures in connecting KPIs to business outcomes.
• We are looking to you to be a leader in the performance team, overseeing output of the department for your clients
• You will need to have a solid understanding of the basic principles within all paid for digital channels (Programmatic Video & Display, Search, Social, Affiliates, eCommerce).
• You will need to have an understanding of the Ad-Tech ecosystem with a particular focus on delivery of creative message and tracking via an adserver
• You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Omniture
• You will have experience planning digital campaigns across paid for channels and an understanding of audience generation/selection (via 3rd parties) or collection (via adserver/pixel/DMP etc)
• You will have an understanding of the role of publishers and/or technology platforms widely used across paid for digital media channels
• You will have an in depth understanding of KPI selection within paid for digital media channels
• You will have an understanding of bid management platforms and how they can help optimise within channel
• You will own the media plan for performance channels - challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output

 

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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