Paid Social Business Director - Starling & Quickbooks

About the Role:

Business Director – Starling Bank & QuickBooks
MG OMD is looking for a Business Director to lead our paid social accounts across Starling Bank and QuickBooks – two ambitious, digital-first brands disrupting the financial services and business software sectors. This is a senior leadership role, responsible for shaping long-term strategy, driving innovation, and ensuring consistent excellence in delivery and performance.

You’ll oversee a team working across both accounts, managing multiple stakeholders and workstreams – from brand-building to performance-led acquisition campaigns. This role sits at the intersection of media strategy, creative thinking and commercial effectiveness – with a strong focus on measurable outcomes.

You’ll act as a senior partner to both clients, trusted to provide strategic direction while navigating the detail. You’ll also be responsible for commercial growth, team development and cross-channel integration, working closely with other MG teams and media partners.

We’re looking for someone with deep paid social experience, strong cross-channel understanding, and the gravitas to lead high-level conversations with senior clients. You should be as comfortable talking measurement frameworks and audience strategy as you are managing team dynamics and unlocking new opportunities for growth.

Key Responsibilities

• Lead the strategic direction and output of the Starling and QuickBooks paid social accounts

• Build and maintain strong senior relationships with client stakeholders, acting as a trusted advisor

• Oversee delivery of brand and performance campaigns across multiple platforms

• Identify and drive forward innovation and test-and-learn agendas across both accounts

• Own the commercial performance of the accounts, ensuring they remain profitable and efficient

• Lead and mentor the team – ensuring they are supported, motivated and progressing

• Ensure integration with other digital and media channels, where relevant

• Represent MG OMD in key internal, client and industry settings

What We’re Looking For

• Extensive experience in paid social, ideally with experience in finance, B2B or app-based businesses

• Strong cross-channel knowledge and understanding of digital media more broadly

• Proven ability to lead large accounts and manage multiple senior stakeholders

• Commercially astute, with experience managing account profitability and growth

• Excellent leadership skills – able to inspire, guide and support a team

• Strategic mindset with an eye for innovation and continuous improvement

• Confident communicator – clear, pragmatic and calm under pressure

If you're a senior digital leader looking to work with innovative brands and lead high-performing teams, we'd love to hear from you.

 

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. ​

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.​ 

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.  

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference. ​ 

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.  ​​ 

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work. ​ 

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.  

 

 

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.