Director, Performance

About the Role:

We are seeking a Digital Performance Director to join our agency team dedicated to a top technology client.

You will be a leading force within the digital performance team, responsible for driving results and being a conduit between central digital teams, local vendors and our clients across the globe. This role will give exposure to all digital performance media, but with an added focus on Connected TV. Experience with CTV activations and vendors is a plus but not necessary as training will be provided.

This is a unique opportunity to work with one of the world’s most exciting brands and play a fundamental role in delivering best in class digital execution and strategy. Extensive knowledge of at least one digital channel is key, with the ability to speak to holistic performance regardless of channel or platform a must have.

Drive Digital Performance: Work with digital channel teams (search, social, programmatic, direct & CTV) as well as liaising directly with vendors to ensure consistent, best in class campaign setup, execution and optimisations.

Insight Reporting & Optimisation Coordination: Regularly analyse data to surface campaign-specific and business insights. Put together optimisation plans and ensure these are implemented. Regularly assess and feedback on in-platform optimisations within each channel.  There will be a particular focus on optimising CTV Display activity to deliver efficient installs and subscriptions on these devices.

Client Leadership: Act as the main client point of contact across multichannel digital performance campaigns. Lead in-flight performance calls to provide optimisation recommendations and future-facing strategy, as well as QBRs and PCAs that provide actionable and digestible insights for our clients.

Ad Operations, Technical & Creative Co-ordination: Ensure technical teams (e.g. AdOps, Marketing Science etc.) have all required information to run always-on campaigns. This includes coordination of creative changes, individual market copy nuances and correct implementation of tracking.

Digital Innovation: Generate digital channel roadmaps, optimisation frameworks and develop innovative targeting options in conjunction with channel teams and vendors. Think outside the box to achieve excellent results in a sometimes challenging and restrictive platform setup.

This is a fast-paced environment, working and connecting with some of the industry’s best marketing and advertising professionals all around the world. This position reports to the Executive Director of Digital Performance, working closely with channel and local teams from around the world.

 

About You:

• History of driving success in performance-heavy campaigns in one or more digital media channels, with a broad understanding of all channels.
• Highly skilled at analysing data and surfacing actionable insights.
• Knowledge of all digital media KPIs and knowledge of how to achieve them.
• Regularly presents to and communicates with digital-friendly clients. Can think on their feet.
• Ability to turn complex technical problems and detailed campaign analysis into succinct client comms.
• Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting.
• Confident managing and educating other members of a team, including direct reports and wider agency members.
• Up-to-date knowledge of the ad-tech landscape.
• Experience of the CTV landscape and buy types is a bonus but is not required.
• Comfortable in an agency environment.

 

About the Agency:

 

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

 

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.