Planning Associate Director (HSBC)
About the Role:
As Associate Planning Director, you'll sit at the heart of a global team, leading the end-to-end development of communications plans for one of the world's most recognised financial brands — from audience definition and channel roles to investment principles and measurement frameworks.
You will:
- Partner closely with the HSBC Global Strategy Manager to deliver integrated, insight-led planning across all media channels.
- Translate global strategies into clear, actionable toolkits that give local markets everything they need to execute with consistency and confidence.
- Drive multi-market planning excellence, setting the quality bar, managing timelines, aligning stakeholders and ensuring delivery against global intent.
- Bring a confident POV on the evolving media landscape — knowing what's changing, what it enables, and when to pull in specialist teams.
- Own the measurement and learning agenda, defining KPIs, leading post-campaign analysis and applying marketing effectiveness principles to sharpen future recommendations.
- Create compelling planning narratives and present confidently to senior client stakeholders and cross-functional teams.
- Coach and develop junior planners, sharing best practice across markets and disciplines.
About you
You'll bring solid multi-market planning experience, strong analytical and insight capability, and genuine fluency in marketing effectiveness and marketing science concepts. You're comfortable leading complex cross-market workstreams, confident with data and dashboards, and skilled at influencing senior stakeholders across time zones. You have strong slide craft, a curious mindset, and a real passion for media and communications planning. Financial Services or APAC experience is a bonus — not a requirement.
About the Agency:
PHD is a growth-focused media agency driven by innovation and creativity.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
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