Programmatic Account Director - Allwyn

About the Role:

We are seeking a Programmatic Account Director to lead the delivery, strategy and innovation of programmatic activity across Display, Online Video, YouTube, Connected TV, Broadcast Video and Digital Audio.

This is a senior leadership role within the activation team, responsible for ensuring best-in-class campaign delivery, strong performance outcomes and operational excellence across programmatic platforms.

You will oversee a team of Managers, Senior Executives and Executives, providing strategic direction while maintaining oversight of campaign activation, optimisation and best practice. Working closely with clients, planning teams and technology partners, you will help shape programmatic strategies that drive measurable business outcomes.

Alongside campaign leadership, you will play a key role in developing team capability, championing innovation and evolving the agency’s programmatic offering.

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Key Responsibilities

Programmatic Strategy & Campaign Leadership

• Lead programmatic strategy across Display, Video and Audio campaigns, ensuring alignment with client objectives

• Oversee campaign activation across DSPs, ensuring delivery, optimisation and performance best practice

• Translate campaign performance insights into clear recommendations and future planning improvements

• Ensure strong governance around brand safety, verification and quality standards

Client & Strategic Partnership

• Act as a senior programmatic contact for key clients and internal planning teams

• Deliver strategic recommendations, campaign insights and performance updates

• Identify opportunities to grow programmatic investment and expand channel capabilities

• Ensure programmatic activity aligns with wider integrated media strategies

Team Leadership & Development

• Manage and mentor a team of programmatic specialists across multiple levels

• Provide guidance on campaign strategy, optimisation and client management

• Support development pathways for team members, building capability across platforms and channels

• Foster a collaborative, high-performing and solutions-focused team culture

Innovation & Product Development

• Champion innovation across programmatic channels, testing new formats, inventory and platform features

• Work closely with DSP partners, media owners and technology vendors to unlock new opportunities

• Contribute to product development, operational improvements and automation initiatives

• Drive thought leadership, case studies and best practice within the team and wider agency

Commercial & Operational Oversight

• Maintain oversight of budgets, forecasting and campaign delivery to ensure efficiency and performance

• Support client audits and ensure operational standards are maintained across the team

• Identify opportunities to improve processes, scale efficiencies and drive profitable growth

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Experience & Skills Required

Experience

• Significant experience in programmatic or digital media (agency, media owner or ad tech)

• Strong experience across multiple programmatic environments including Display, Online Video, CTV, YouTube and Audio

• Proven experience leading programmatic strategy and overseeing large-scale campaign delivery

• Experience managing and developing programmatic specialists

Skills

• Strong strategic thinking and ability to translate client objectives into programmatic solutions

• Excellent analytical capability with the ability to turn data into actionable insights

• Confident client leadership and presentation skills

• Deep understanding of DSPs, supply ecosystem and programmatic buying mechanics

• Strong leadership, organisation and stakeholder management skills

• Passion for innovation, emerging technology and continuous improvement

 

 

About the Agency:

 

Hearts & Science, part of Omnicom Media (OM UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

www.hearts-science.com

 

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.