Performance Director

HEARTS & SCIENCE INTERNATIONAL | OMNICOM MEDIA 

JOB SPECIFICATION 

 

Who We Are 

A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for International clients. 

 

We Are On A Mission 

To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders. 

 

How We Work 

Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally. 

 

What We Deliver 

We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value creating activation centrally and in collaboration with our local t network. 

 

Role 

Performance Director, EMEA 
Hearts & Science | Omnicom Media 

 

Raison d’Être 

This role provides strategic oversight across the full international performance remit, ensuring Hearts & Science delivers market‑leading digital excellence for ON Running across EMEA. As a central leader within our London‑based hub, you will align global strategy with regional execution, driving clarity, consistency and measurable performance impact across markets.

You will steer the day to day orchestration of ON Running’s international performance initiatives—acting as a critical connector between global teams, regional leads and specialists. Your leadership ensures that data, insights and best practices are embedded across the network to elevate capability and accelerate growth.

As an Agent of Change, you bring a forward‑thinking, solutions‑oriented mindset, using emotional intelligence and commercial rigour to turn complexity into clarity, data into meaningful direction and ambition into tangible business outcomes.

Operating at the centre of our London led team, you will proactively support the Digital Agency Partner, guiding crossmarket collaboration and ensuring seamless coordination with our US counterparts through robust project management, governance frameworks and performance methodologies.

 

Responsibilities 

Driving digital performance:

• Lead and define the performance program which will set the vision to enable teams to identify and implement performance enhancing solutions and learnings from across markets
• Work with digital channel teams (search, social, programmatic) to ensure best in class campaign setup, execution, and optimisation across channels, with a consistent strategy shared between them.
• Maintain and hold teams accountable for a daily drumbeat of performance dashboard analysis, evaluation, optimisation and insight. Analyse performance data daily and form optimisation plans with relevant channel teams.
• Implement digital channel roadmaps and optimization frameworks and develop innovative targeting and creative options in conjunction with channel teams.
• Hold global and market teams accountable to performance roadmap.
• Join and contribute to the global Heart’s performance community and work with global performance lead to fast-track adoption of beneficial global support and to share regional success
• Escalate support required from global Hearts & Science and clients

Performance Program

• Focused on ‘quick win’ digital improvements in digital - leading the end-to-end process globally and holding market internal teams accountable for their input/actions/optimisations.
• Primary performance point of contact for client, with direct engagement from the leadership team.
• Drive recommendations through performance analysis and collaboration with channel teams, and ensuring learnings are implemented by all markets globally.
• Set the standard for regional performance reporting and evaluation case studies. Aim for a conveyer belt of best-in-class case studies, dial shifting performance. improvements and award worthy approaches, linking results to business outcomes.
• Evaluate performance from a macro perspective to lead cross channel budget optimisations.
• Setup the project management processes to ensure seamless collaboration and awareness or actions planned and taken.

 

Performance planning and reporting:

• Lead the planning and consolidation of a single performance campaign response to brief and deliver to client.
• Define and deliver a performance forecasting and budget approval processes, utilising a clearly defined data driven methodology and process.
• Connect optimisations within multichannel digital performance campaigns to and ensure consistent output in collaboration with digital teams.
• Set reporting standards including a regular drumbeat of short and long term performance reports that provide actionable and digestible insights for clients.

This is a fast-paced environment, working and connecting with some of the industry’s best marketing and advertising professionals all around the world. This position reports to the Performance Lead, working closely with the global teams based in London.

 

 

Client experience

• Act as a primary point of contact for the client across performance planning, optimisation & innovation
• Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
• Work with the client on the roadmap for digital maturity
• Lead the cadence and creation of client facing case studies & opportunity showcases

 

Team management

• Direct line management of 1 x performance manager setting a learning & development path, objectives and offering ongoing support
• Manage team workload across the performance program, prioritising as needed.

 

Skills/Experience:

• History of driving success in performance focussed campaigns in one or more digital channels.
• Broad knowledge of digital channels across PPC, SEO, Display, Social, Programmatic.
• Understand the requirements for delivering highest quality campaign/data insights & learnings, e.g., analytics with a big focus on end to end, onsite consumer journey, dashboarding, etc.
• Able to translate strategy and planning outputs into a coherent digital approach.
• Highly skilled at analysing data and surfacing actionable insights. Relentless curiosity to look for opportunities to improve performance in reporting and performance dashboards.
• Ability to consolidate specialist input into one performance narrative.
• Knowledge of all digital media KPIs and a basic knowledge of how to achieve them.
• Confident presenting to and communicates with digital friendly clients, able to responsively address feedback and questions.
• Ability to turn complex technical problems and detailed campaign analysis into succinct client comms and business outcomes.
• Experience working to performance planning and forecasting process desirable.
• Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting.
• Confident managing, supporting and educating other members of a team, including senior stakeholders, junior reports and wider agency members. Drives change to deliver results and holds executional teams accountable to output, optimisations and consistency.
• Up to date knowledge of the ad tech landscape.
• Experienced in an agency environment or ecommerce client-side function.
• International experience preferred, International outlook essential.

 

Reporting 

Reports to Agency Partner, Digital (EMEA). 

 

Residence 

Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration. 

 

 

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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