Performance Integration Director
About the Role:
OMD UK’s Connected Performance team is looking for a Performance Integration Director to lead strategic integration across paid media, data, and technology across two client accounts. This role is embedded within client teams and plays a pivotal part in driving performance, unlocking growth, and shaping future-facing solutions. If you're a cross-channel thinker with a passion for precision, storytelling, and leadership, this is your opportunity to influence at scale.
In this role you will be a confident, expert provocateur who can inspire clients and planner-buyer teams in equal measure, able to take command of a fast moving, diverse range of multi-discipline experts.
You will have expert cross-channel knowledge in key digital channels including programmatic, paid social, paid search & online video, as well as an understanding of how linear channels work alongside digital.
This role requires strong stakeholder management skills as you will be the key go-to contact for senior clients, other agencies and media partners alike, fostering a sense of collaboration & shared purpose to drive change.
With an obligation to drive innovation, you will have a keen interest in pushing the boundaries of both agency & client digital maturity – from emerging channel & format testing to advanced measurement & audience capabilities.
You will get support when required from the Head of Performance & Client Partner and will work in complete tandem with two other senior colleagues (Cross-Connect Director & Digital Development Director). As a core three, you will act as the specialist hub that deploys and executes OMD UK’s services and capabilities for your client(s), with your role specifically acting as a clear and trusted partner to the most senior performance and marketing clients.
You will be leading a team across planning, buying & activation strategy. In most cases you will have a range of AD-level and, at times, AM-level support from a mix of disciplines and crafts, from channel specialists to integrated craft experts
About You:
This role requires an excellent level of theoretical and practical knowledge and experience across all core auction-based buying platforms and strong strategic understanding of performance marketing channels. Areas of oversight and accountability include:
-Channel best practice & processes
-Optimisation – delivering client performance KPIs through optimisation and automation across Google Ads, DV360, Facebook Ads Manager, Snap Ads Manager and many other DSPs and buying platforms (inc. our proprietary dynamic creative platform)
-An understanding of how the effective synergy of channels through the marketing funnel can positively impact total business performance and how ensuring advertisers have an effective strategy means media can work as hard as possible for them
-Ensuring experimentation and testing frameworks become common in place in campaign design across all key activations
-Smart use of audiences and how they can be bought across multiple channels via utilisation of our people-based marketing platform, Omni.
-Review workload and project management and offer suggestions on how to improve processes and/or manage the reallocation/ prioritization of work where necessary to ensure high standards are maintained via Hive.
-Be a gatekeeper for your team, triaging client briefs and requests to ensure your team is focused and protected to deliver best-in-class activations
-Strong product knowledge with the ability and confidence to probe, stretch and evolve response to briefs
-Strong excel & PowerPoint skills are absolutely essential for this role
-Excellent time management and problem-solving skills are fundamental as there will be numerous pulls on your time and attention
-Can manage numerous projects concurrently and consistently to deliver high-quality work to timescale
About the Agency:
At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world’s most iconic and influential brands.
We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
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