Demand Generation Manager

Demand Generation Manager 

Function: Marketing 

Reports to: Director, Demand Generation 

Reviewed: 01.2025 

We are only hiring for this role in the Eastern or Central time zones. 

Position Summary: 

As a Demand Generation Manager, you will play a pivotal role in creating and executing demand generation strategies that generate high-quality leads and accelerate revenue growth. You will collaborate closely with cross-functional teams, leverage marketing technologies, and implement data-driven campaigns to fuel the sales pipeline. This role requires a deep understanding of B2B SaaS, marketing automation, and a passion for driving measurable results. 

Key Responsibilities: 

• Develop compelling multi-channel marketing programs to support generating demand, capture engagement, and grow the sales pipeline. 

• Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets. 

• Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations. 

• Create and optimize nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey. 

• Develop, execute, promote and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees and on-demand consumption. 

• Identify and execute tradeshows, conferences, and roadshow opportunities. 

• Broadcast our product team's newest innovations to generate demand within our prospect database and within the marketing and sales market. 

• Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database. 

• Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database. 

• Measure and analyze dashboards to understand where opportunities for further optimization and engagement exist. 

• Mentor and/or lead digital marketing professionals and/or agencies, fostering continuous learning and development. 

Skills and Experience Needed: 

• Bachelor’s degree in marketing, Business, or a related field (Master's degree is a plus). 

• 3-5 years’ experience in demand generation in the B2B SaaS industry. 

• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). 

• Proficiency in using analytics tools to measure campaign performance and make data-driven decisions. 

• Minimum 2 years’ experience in mentoring/leading a Marketing team.     

• Excellent project management skills with the ability to manage multiple campaigns simultaneously. 

• Creative thinker with the ability to develop innovative demand generation strategies. 

• Strong written and verbal communication skills. 

• Ability to collaborate effectively with cross-functional teams, including sales and marketing. 

• Results-oriented with a focus on meeting and exceeding lead generation goals. 

Competencies: 

Accountability  

Adaptability  

Applied Learning  

Business Acumen  

Dealing w/Ambiguity  

Collaboration  

Customer Focus  

Decision Making  

Driving for Results  

Initiating Action  

Creating an Inclusive Environment  

Technical/Professional Skills and Knowledge  

Delegating & Empowerment  

Leading Teams  

Managing Conflict  

Coaching and Developing Others 

 

 

About the company:

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

Passageways, doing business as OnBoard, has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. With a recent $100 million investment from JMI Equity and our recent purchase of meeting management software company eSCRIBE, we’re poised to grow to even greater heights.

 

Diversity Statement - Culture of Togetherness: 

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe. 

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. OnBoard does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.