Marketing Operations Specialist

Marketing Operations Specialist 

Date: 4.2025 

Function: Marketing 

Reports to: Director, Marketing Operations  

  

Position Summary: 
The Marketing Operations Specialist will manage the day-to-day operations of our Marketing Automation platform (Marketo) and the integrations that connect it to other applications in our technology ecosystem. You will work closely with the Demand Generation team to help strategize and execute the technical aspects of successful marketing programs, including email campaigns, nurture campaigns, webinars, and events. Your expertise in Marketo administration and integrations will drive engagement with our customers and prospects. 

Key Responsibilities:  

• Function as Marketo admin, implementing marketing automation campaigns with a focus on building the marketing database and maintaining data integrity. 
• Optimize segmentation, automation processes, and lead lifecycle in Marketo to increase engagement. 
• Analyze campaign performance and provide actionable insights for informed business decisions. 
• Work collaboratively with cross-functional teams to drive global and regional nurture campaigns. 
• Evangelize Marketo best practices, providing documentation, guidance, training, and enablement. 
• Continually create, manage, and optimize platform performance, including users, roles, workspaces, programs, smart campaigns, and more. 
• Manage integrations with CRM, event management, webinar, ad tech, and other tools in the technology stack. 
• Ensure successful configuration, implementation, and maintenance of all marketing programs within the platform. 
• Maintain and continuously improve data hygiene practices. 
• Assist with report creation and analysis as needed. 

 

Skills and Experience Needed: 

• Bachelor’s degree in marketing, Business Administration, Systems Administration, or related field 
• 4-6 years of working in marketing, specifically in marketing automation for global audience, operations/data and/or equivalent agency/consultancy experience; B2B SaaS preferred 
• 3-5 years working as a Marketo Administrator required, current or recent certification preferred.  
• 3-5 years’ experience in Salesforce and Excel. 
• Experience collaborating with Salesforce admins, IT teams, sales ops, and other non-marketing stakeholders. 
• Experience in and deep understanding of data workflows, architecture, field syncs, campaign hierarchy, reporting and lead management. 
• A working knowledge of data retention practices and privacy/protection laws, including GDPR and CCPA a plus. 

  

Competencies: 

• Accountability                
• Adaptability  
• Applied Learning                
• Business Acumen  
• Collaboration  
• Creating an Inclusive Environment  
• Customer Focus 
• Dealing w/Ambiguity 
• Decision Making 
• Driving for Results 
• Initiating Action 
• Technical/Professional Skills and Knowledge 

 

 

About the company:

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities. 

Benefits and Perks: 

• Company provided equipment (laptop, software, etc.) 
• Employment with a growing, casual, fun, philanthropic minded company
• Employer paid extended health benefits, including health spending account (CAN based employees)
• US Based Employees
  • Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.   
  • An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.  
  • Medical Flexible Spending Accounts available.   
  • Dependent Care Flexible Spending Accounts available.  
  • Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).  
  • Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.  
  • 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%. 
  • Paid Time Off (PTO)/Holiday  
    • Unlimited PTO program each year.  
    • 11 paid holidays, and half day Fridays in the summer.   

 

Diversity Statement - Culture of Togetherness:  

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.  

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.