GTM Engineer

Go-To-Market (GTM) Engineer 

Function: Marketing 

Reports to: Sr Director, Marketing

Reviewed: 07.2025 

Position Summary: 

OnBoard is seeking a Go-To-Market (GTM) Engineer who will focus on developing automations, integrations, and AI-driven workflows to support the GTM function. The position works at the intersection of revenue strategy, operations, and technology to develop scalable solutions that facilitate growth based on ideal customer profiles. 

The role involves collaboration with cross-functional teams including Sales, RevOps, and Product, to design data-driven workflows and enhance operational efficiency in engaging with customers. 

Key Responsibilities: 

Automate and Scale GTM Workflows 

Build and maintain AI-powered workflows that integrate marketing, sales, and RevOps systems—automating processes such as lead capture, outreach, scoring, and routing across platforms like CRM, MAPs, and analytics tools. 

Leverage AI for Personalization and Efficiency 

Implement AI tools (LLMs, agents, etc.) to generate personalized campaign content, automate outbound messaging, and summarize performance data to increase the scalability and effectiveness of GTM activities. 

Build & Integrate with No-Code + Custom Tools 

Utilize platforms such as Zapier, n8n, Clay, and internal scripts to connect APIs, initiate workflows, and reduce manual interventions, facilitating seamless data flow across systems. 

Run GTM Experiments 

Identify and test new strategies for acquisition, activation, and growth through structured experiments, utilizing real-time data and intent signals to inform actions and iterate processes. 

Continuously Optimize 

Monitor funnel performance, analyze conversion challenges, and refine workflows and messaging to enhance efficiency and results. 

Experiment with New Tech 

Research advancements in AI and GTM tooling. Pilot and assess new tools and platforms, integrating effective solutions into established processes. 

Skills and Experience Needed: 

• Bachelor’s or master’s degree in business, computer science, analytics, marketing or related fields 

• Minimum 2 years of experience in revenue operations, growth, or similar technical GTM roles 

• Proficiency in building custom automations and working with APIs, webhooks, and data formats (JSON, CSV) 

• Practical experience with AI platforms such as OpenAI (GPT-4), GitHub Copilot, and AI-oriented marketing tools 

• Familiarity with no-code/low-code automation platforms (e.g., Zapier, n8n, Make) 

• Knowledge of modern GTM AI tools (including Clay, Regie.ai, UnifyGTM, CommonRoom, Keyplay, Rb2b, etc.) 

• Experience with CRM and marketing automation platforms (such as HubSpot, Marketo, Salesforce, 6Sense) 

• Strong analytical skills with experience in data analysis and experimental design 

 

About the company:

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities. 

Benefits and Perks: 

• Company provided equipment (laptop, software, etc.) 
• Employment with a growing, casual, fun, philanthropic minded company
• Employer paid extended health benefits, including health spending account (CAN based employees)
• US Based Employees
  • Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.   
  • An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.  
  • Medical Flexible Spending Accounts available.   
  • Dependent Care Flexible Spending Accounts available.  
  • Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).  
  • Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.  
  • 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%. 
  • Paid Time Off (PTO)/Holiday  
    • Unlimited PTO program each year.  
    • 11 paid holidays, and half day Fridays in the summer.   

 

Diversity Statement - Culture of Togetherness:  

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.  

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.