VP, Marketing

VP Marketing

Date:  1.2026

Function:  Marketing

Reports to: Chief Marketing Officer

 

Position Summary:

 

Develop and implement a cohesive marketing plan to increase brand awareness. Analyze target market information to identify and recommend effective marking approaches. Identify new market segments that will benefit from the company products. Set current and long-term goals for internal teams. Build relationships with media and stakeholders through creative pr strategies and collaborate with senior executives to develop growth plans for the organization. Monitor all marketing campaigns and improve them when necessary. Prepare regular reports and presentations on marketing metrics for sr. Executives. Provide guidance and ideas to organize effective marketing events. Forecasts, drafts, implements, and oversees the department’s operating budget. Forecast hiring needs for the marketing department. Participate in the quarterly and annual planning of the company’s objectives. Track competitors’ activities

 

Key Responsibilities:

 

• Develop and implement a cohesive marketing plan to increase brand awareness.
• Analyze target market information to identify and recommend effective marking approaches. Identify new market segments that will benefit from the company products.
• Set current and long-term goals for internal teams
• Build relationships with media and stakeholders through creative PR strategies and collaborate with senior executives to develop growth plans for the organization.
• Monitor all marketing campaigns and improve them when necessary
• Prepare regular reports and presentations on marketing metrics for Sr. Executives
• Provide guidance and ideas to organize effective marketing events
• Forecasts, drafts, implements, and oversees the departments operating budget.
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives
• Track competitors’ activities

 

Skills and Experience Needed:

• Bachelor’s Degree, Marketing, Communications, Master’s Degree preferred
• 12-15 years of experience in marketing and long-range planning required.
• Experience as a VP of Marketing, Marketing Director, or another senior role leading teams.
• Demonstrable experience designing and implementing successful marketing campaigns.
• Experience with CRM software and digital marketing tools and techniques.
• Excellent communications skills.
• Strong analytical and project management skills.
• Strategic mindset, with ability to make difficult decisions.
• Proficient with Microsoft Office Suite or related software.

 

Competencies: 

Adaptability                               Initiating Action                         

Building Partnerships                 Leading Teams

Customer Focus                        Results Driven  

Dealing w/Ambiguity                  Business Acumen

Decision Making                        Technical & Professional Skills/Knowledge

Coaching & Developing Others

About the company:

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities. 

 

Benefits and Perks: 

• Company provided equipment (laptop, software, etc.) 
• Employment with a growing, casual, fun, philanthropic minded company
• Employer paid extended health benefits, including health spending account (CAN based employees)
• US Based Employees
  • Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.   
  • An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.  
  • Medical Flexible Spending Accounts available.   
  • Dependent Care Flexible Spending Accounts available.  
  • Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).  
  • Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.  
  • 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%. 
  • Paid Time Off (PTO)/Holiday  

 

Diversity Statement - Culture of Togetherness:  

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.  

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.